Customer experience and commitment in retailing: does customer age matter? I Khan, LD Hollebeek, M Fatma, JU Islam, I Riivits-Arkonsuo Journal of Retailing and Consumer Services 57, 102219, 2020 | 173 | 2020 |
Consumer journey from first experience to brand evangelism I Riivits-Arkonsuo, K Kaljund, A Leppiman Research in economics and business: Central and eastern Europe 6 (1), 2015 | 107 | 2015 |
Young consumers and their brand love I Riivits-Arkonsuo, A Leppiman International Journal of Business and Social Research 5 (10), 33-44, 2015 | 33 | 2015 |
Online Word-of-Mouth on Brands and Experience Marketing. I Riivits-Arkonsuo, A Leppiman Journal of Management & Change, 2014 | 26 | 2014 |
Consumer online word-of-mouth–analysis through an experience pyramid model I Riivits-Arkonsuo, A Leppiman Proceedings of the 9th EBES Conference, Rome, 1929-1934, 2013 | 16 | 2013 |
Quality labels in Estonian food market. Do the labels matter? I Riivits-Arkonsuo, A Leppiman, J Hartšenko Agronomy Research 14 (3), 2016 | 10 | 2016 |
Antecedents of online word of mouth and memorable experience concept I Arkonsuo, A Leppiman International Journal of Business and Social Research 5 (9), 1-14, 2015 | 10 | 2015 |
Old-age digital exclusion as a policy challenge in Estonia and Finland A Leppiman, I Riivits-Arkonsuo, A Pohjola Social exclusion in later life: Interdisciplinary and Policy Perspectives …, 2021 | 7 | 2021 |
Role of AI in enhancing customer engagement, loyalty and loyalty programme performance C Menidjel, LD Hollebeek, A Leppiman, I Riivits-Arkonsuo Handbook of Research on Customer Loyalty, 316-331, 2022 | 4 | 2022 |
Joint Business-to-Business recovery management: the moderating role of locus of failure N Nik Bakhsh, I Riivits-Arkonsuo | 4 | 2021 |
Fair Trade and social responsibility–whose duty? Estonian consumers’ attitudes and beliefs I Riivits-Arkonsuo, M Ojasoo, A Leppiman, K Mänd | 2 | 2017 |
Improving Non-profit Organizations’ Capability Through Open Architecture Model A Leppiman, I Riivits-Arkonsuo, K Kaljund International Business–Baltic Business Development, 115-134, 2013 | 2 | 2013 |
Consumer Behavior in Social Media: Patterns of Sharing Commercial Messages I Riivits-Arkonsuo, A Leppiman Baltic Business Development, 2012 | 2 | 2012 |
Experience marketing from a teaching and learning perspective. A Leppiman, I Riivits-Arkonsuo, J Kukk Journal of Marketing Trends (1961-7798) 5 (2), 2018 | 1 | 2018 |
Consumer's Journey as Ambassador Brand Experiences I Riivits-Arkonsuo TUT Press, 2015 | 1 | 2015 |
Millennials’ brand attachment and ecological systems theory I Riivits-Arkonsuo, A Leppiman | 1 | |
Proactive service recovery performance in emerging (vs. developed) market-based firms: the role of clients’ cultural orientation NN Bakhsh, LD Hollebeek, I Riivits-Arkonsuo, MK Clark, R Casas Organizations and Markets in Emerging Economies 14 (2), 260-285, 2023 | | 2023 |
The Value Co-creation Through Joint Failure Recovery: B2B Settings NN Bakhsh, I Riivits-Arkonsuo Journal of Creating Value 8 (1), 45-57, 2022 | | 2022 |
EURASIAN JOURNAL OF BUSINESS AND MANAGEMENT NN Bakhsh, I Riivits-Arkonsuo Eurasian Journal of Business and Management 9 (4), 245-257, 2021 | | 2021 |
Joint B2B Recovery Management: The Role of Locus of Failure NN Bakhsh, I Riivits-Arkonsuo Eurasian Journal of Business and Management 9 (4), 245-257, 2021 | | 2021 |