| All frames are not created equal: A typology and critical analysis of framing effects IP Levin, SL Schneider, GJ Gaeth Organizational behavior and human decision processes 76 (2), 149-188, 1998 | 3804 | 1998 |
| How consumers are affected by the framing of attribute information before and after consuming the product IP Levin, GJ Gaeth Journal of consumer research 15 (3), 374-378, 1988 | 1993 | 1988 |
| A new look at framing effects: Distribution of effect sizes, individual differences, and independence of types of effects IP Levin, GJ Gaeth, J Schreiber, M Lauriola Organizational behavior and human decision processes 88 (1), 411-429, 2002 | 779 | 2002 |
| Personality traits and risky decision-making in a controlled experimental task: An exploratory study M Lauriola, IP Levin Personality and individual differences 31 (2), 215-226, 2001 | 613 | 2001 |
| Organizational behavior and human decision processes HR Arkes, M Bar-Hillel, LR Beach, B Brehmer, JB Brett, NJ Castellan Jr, ... | 533 | 1991 |
| The interaction of experiential and situational factors and gender in a simulated risky decision-making task IP Levin, MA Snyder, DP Chapman The Journal of Psychology 122 (2), 173-181, 1988 | 440 | 1988 |
| Need for cognition and choice framing effects SM Smith, IP Levin Journal of Behavioral Decision Making 9 (4), 283-290, 1996 | 424 | 1996 |
| More than meets the eye: The effect of missing information on purchase evaluations RD Johnson, IP Levin Journal of Consumer Research 12 (2), 169-177, 1985 | 385 | 1985 |
| Consumer evaluation of multi-product bundles: An information integration analysis GJ Gaeth, IP Levin, G Chakraborty, AM Levin Marketing letters 2, 47-57, 1991 | 370 | 1991 |
| Risk preferences in young children: Early evidence of individual differences in reaction to potential gains and losses IP Levin, SS Hart Journal of Behavioral Decision Making 16 (5), 397-413, 2003 | 362 | 2003 |
| Individual differences in risky decision making: A meta‐analysis of sensation seeking and impulsivity with the balloon analogue risk task M Lauriola, A Panno, IP Levin, CW Lejuez Journal of Behavioral Decision Making 27 (1), 20-36, 2014 | 353 | 2014 |
| Information processing at successive stages of decision making: Need for cognition and inclusion–exclusion effects IP Levin, ME Huneke, JD Jasper Organizational behavior and human decision processes 82 (2), 171-193, 2000 | 326 | 2000 |
| Associative effects of information framing IP Levin Bulletin of the psychonomic society 25 (2), 85-86, 1987 | 321 | 1987 |
| Neural correlates of adaptive decision making for risky gains and losses JA Weller, IP Levin, B Shiv, A Bechara Psychological Science 18 (11), 958-964, 2007 | 307 | 2007 |
| The impact of prior risk experiences on subsequent risky decision-making: the role of the insula G Xue, Z Lu, IP Levin, A Bechara Neuroimage 50 (2), 709-716, 2010 | 299 | 2010 |
| Information framing effects in social and personal decisions IP Levin, SK Schnittjer, SL Thee Journal of experimental social psychology 24 (6), 520-529, 1988 | 297 | 1988 |
| Framing effects in judgment tasks with varying amounts of information IP Levin, RD Johnson, CP Russo, PJ Deldin Organizational behavior and human decision processes 36 (3), 362-377, 1985 | 284 | 1985 |
| Modeling the role of brand alliances in the assimilation of product evaluations IP Levin, AM Levin Journal of Consumer Psychology 9 (1), 43-52, 2000 | 273 | 2000 |
| Functional dissociations of risk and reward processing in the medial prefrontal cortex G Xue, Z Lu, IP Levin, JA Weller, X Li, A Bechara Cerebral cortex 19 (5), 1019-1027, 2009 | 262 | 2009 |
| A multi-attribute analysis of preferences for online and offline shopping: Differences across products, consumers, and shopping stages AM Levin, IP Levin, JA Weller Journal of Electronic Commerce Research 6 (4), 281, 2005 | 259 | 2005 |
