| The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images E Cornelis, PC Peter Journal of Business Research 77, 102-112, 2017 | 70 | 2017 |
| The effectiveness of regulatory (in) congruent ads: The moderating role of an ad’s rational versus emotional tone E Cornelis, L Adams, V Cauberghe International Journal of Advertising 31 (2), 397-420, 2012 | 51 | 2012 |
| Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages E Cornelis, V Cauberghe, P De Pelsmacker Journal of Health Psychology 19 (9), 1132-1142, 2014 | 43 | 2014 |
| The ambivalence story: Using refutation to counter the negative effects of ambivalence in two-sided messages E Cornelis, N Heuvinck, A Majmundar International Journal of Advertising 39 (3), 410-432, 2020 | 30 | 2020 |
| Two-sided messages for health risk prevention: the role of argument type, refutation, and issue ambivalence E Cornelis, V Cauberghe, P De Pelsmacker Substance use & misuse 48 (9), 719-730, 2013 | 26 | 2013 |
| The inoculating effect of message sidedness on adolescents’ binge drinking intentions: The moderating role of issue involvement E Cornelis, V Cauberghe, P De Pelsmacker Journal of Drug Issues 44 (3), 254-268, 2014 | 25 | 2014 |
| Understanding backers’ interactions with crowdfunding campaigns: Co-innovators or consumers? M Ahsan, EFI Cornelis, A Baker Journal of Research in Marketing and Entrepreneurship 20 (2), 252-272, 2018 | 24 | 2018 |
| The credibility of refutation in two-sided anti-drug messages E Cornelis, V Cauberghe, P De Pelsmacker Journal of Social Marketing 5 (3), 241-257, 2015 | 20 | 2015 |
| Regulatory congruence effects in two-sided advertising: The mediating role of processing fluency and processing depth E Cornelis, V Cauberghe, P De Pelesmacker European Journal of Marketing 48 (7/8), 1451-1465, 2014 | 16 | 2014 |
| Mitigating a crisis of confidence: The effect of crisis response strategies on reward‐based crowdfunding success EFI Cornelis, AM Baker, M Ahsan Strategic Entrepreneurship Journal 16 (1), 67-96, 2022 | 11 | 2022 |
| The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments IA Castro, H Honea, E Cornelis, A Majmundar International Journal of Research in Marketing 39 (2), 364-379, 2022 | 8 | 2022 |
| Examining the vulnerability of ambivalent young adults to e-cigarette messages A Majmundar, E Cornelis, MB Moran Health Marketing Quarterly 37 (1), 73-88, 2020 | 7 | 2020 |
| The impact of message sidedness on adolescents’ binge drinking intentions after peer pressure: The moderating role of issue involvement E Cornelis, V Cauberghe, P De Pelsmacker Advances in Advertising Research (Vol. III) Current Insights and Future …, 2012 | 4 | 2012 |
| The effectiveness of emotional and rational regulatory (in) congruent messages for a fair trade campaign E Cornelis, L Adams, V Cauberghe Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and …, 2011 | 4 | 2011 |
| Persuasive effects of two-sided social marketing messages E Cornelis Ghent University, 2013 | 1 | 2013 |
| The Friluftsliv Effect: The Benefits of Organic Design Aesthetics in Consumer Settings E Cornelis, H Honea, I Castro Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 77, 2018 | | 2018 |
| Same Same, But Different: How Refutational Two-sided Messages Steer Ambivalent Attitudes A Majmundar, E Cornelis, N Heuvinck Advances in Consumer Research 45, 769-770, 2017 | | 2017 |
| “Me, Myself and I”: When Talking About Yourself Enhances Your Word-Of-Mouth S Quaschning, E Cornelis ACR North American Advances, 2015 | | 2015 |
| The Effectiveness of Advertising Disclaimers on Digitally Enhanced Images For Men and Women: the Role of Emotional Granularity E Cornelis, P Peter ACR North American Advances, 2014 | | 2014 |
| Health versus appearance focus in one-versus two-sided messages discouraging sun tanning E Cornelis, V Cauberghe, P De Pelsmacker Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising …, 2013 | | 2013 |
Patrick De PelsmackerUniversity of AntwerpПодтвержден адрес электронной почты в домене uantwerpen.be
