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Laurent Larguinat
Laurent Larguinat
Unknown affiliation
Verified email at eu.effem.com
Title
Cited by
Cited by
Year
Is the Multi-Platform Whole More Powerful Than Its Separate Parts?: Measuring the Sales Effects of Cross-Media Advertising
J Taylor, R Kennedy, C McDonald, L Larguinat, Y El Ouarzazi, N Haddad
Journal of Advertising Research 53 (2), 200-211, 2013
692013
What makes a television commercial sell? using biometrics to identify successful ads: demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
S Bellman, M Nenycz-Thiel, R Kennedy, L Larguinat, B McColl, D Varan
Journal of Advertising Research 57 (1), 53-66, 2017
422017
Mars’ ACE: Using AI and Behavioral Data in Ad Testing with High Correlating Sales
L Larguinat
Management and Business Review 3 (1), 2023
2023
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Articles 1–3