Mark Peterson
Cited by
Cited by
Entrepreneurial self–efficacy: Refining the measure
JE McGee, M Peterson, SL Mueller, JM Sequeira
Entrepreneurship theory and Practice 33 (4), 965-988, 2009
Quality of life indexes for national policy: Review and agenda for research
MR Hagerty, R Cummins, AL Ferriss, K Land, AC Michalos, M Peterson, ...
Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique …, 2001
Basic marketing research: A decision-making approach
NK Malhotra, M Peterson
Prentice hall, 2006
Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review
NK Malhotra, J Agarwal, M Peterson
International marketing review 13 (5), 7-43, 1996
Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory
MC Claudy, M Peterson, A O’Driscoll
Journal of Macromarketing 33 (4), 273-287, 2013
Marketing research: A state-of-the-art review and directions for the twenty-first century
NK Malhotra, M Peterson, SB Kleiser
Journal of the academy of marketing science 27, 160-183, 1999
Sustainability as megatrend: Two schools of macromarketing thought
JD Mittelstaedt, CJ Shultz, WE Kilbourne, M Peterson
Journal of Macromarketing 34 (3), 253-264, 2014
Marketing research in the new millennium: emerging issues and trends
NK Malhotra, M Peterson
Marketing Intelligence & Planning 19 (4), 216-232, 2001
The long‐term impact of entrepreneurial self‐efficacy and entrepreneurial orientation on venture performance
JE McGee, M Peterson
Journal of small business management 57 (3), 720-737, 2019
Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers’ pro-social attitudes
E Briggs, M Peterson, G Gregory
Journal of Macromarketing 30 (1), 61-76, 2010
The effects of music, wait-length evaluation, and mood on a low-cost wait experience
MA Cameron, J Baker, M Peterson, K Braunsberger
Journal of Business Research 56 (6), 421-430, 2003
Attitude functions in consumer research: Comparing value–attitude relations in individualist and collectivist cultures
GD Gregory, JM Munch, M Peterson
Journal of Business Research 55 (11), 933-942, 2002
Toward the development of measures of distinctive competencies among small independent retailers
JE McGee, M Peterson
Journal of small business management 38 (2), 19, 2000
Perceived uncertainty and firm performance in SMEs: The role of personal networking activities
OO Sawyerr, J McGee, M Peterson
International Small Business Journal 21 (3), 269-290, 2003
The Roles of Sustainability Orientation and Market Knowledge Competence in New Product Development Success
M Claudy, M Peterson, M Pagell
Journal of Product Innovation Management 33 (S1), 72-85, 2016
Understanding the underutilization of urban bicycle commuting: A behavioral reasoning perspective
MC Claudy, M Peterson
Journal of Public Policy & Marketing 33 (2), 173-187, 2014
Sustainable enterprise: A macromarketing approach
M Peterson
Sage Publications, 2012
The presence of equivalent models in strategic management research using structural equation modeling: Assessing and addressing the problem
AB Henley, CL Shook, M Peterson
Organizational Research Methods 9 (4), 516-535, 2006
Survivors of “W‐day”: an assessment of the impact of Wal‐Mart’s invasion of small town retailing communities
M Peterson, JE McGee
International Journal of Retail & Distribution Management 28 (4/5), 170-180, 2000
Sustainable marketing and consumer support for sustainable businsses
M Peterson, EA Minton, RL Liu, DE Bartholomew
Sustainable Production and Consumption 27, 157-168, 2021
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