| Brand-Aid M Reimann, S Nuņez, R Castaņo Journal of Consumer Research 44 (3), 673-691, 2017 | 47 | 2017 |
| Brands As Mitigators of Physical Pain: the Mediating Role of Social Connectedness M Reimann, S Nuņez, R Castaņo ACR North American Advances, 2017 | 1 | 2017 |
| Can Beloved Brands Reduce Pain? M Reimann, S Nuņez, R Castaņo ACR North American Advances, 2015 | 1 | 2015 |
| Understanding the passion of soccer for Mexican consumers R Castano, S Nunez, M Sanchez International Journal of Leisure and Tourism Marketing 1 (4), 344-357, 2010 | 1 | 2010 |
| Shifting Consumption Experiences to the Digital World R Castaņo, S Nuņez Start-Up Enterprises and Contemporary Innovation Strategies in the Global …, 2018 | | 2018 |
| Building Brands in Emerging Economies: A Consumer-Oriented Approach S Nunez, R Castaņo Business Analytics and Cyber Security Management in Organizations, 183-194, 2017 | | 2017 |
| Individualistic Vs Collectivistic Culture: the Effect on Consumer-Brand Relationships S Nunez, S Trevino ACR Latin American Advances, 2014 | | 2014 |
