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Robert W Palmatier
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Factors influencing the effectiveness of relationship marketing: A meta-analysis
RW Palmatier, RP Dant, D Grewal, KR Evans
Journal of marketing 70 (4), 136-153, 2006
46542006
Resource-based theory in marketing
IV Kozlenkova, SA Samaha, RW Palmatier
Journal of the academy of marketing science 42, 1-21, 2014
13492014
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
RW Palmatier, RP Dant, D Grewal
Journal of marketing 71 (4), 172-194, 2007
13042007
The role of customer gratitude in relationship marketing
RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes
Journal of marketing 73 (5), 1-18, 2009
11882009
Effect of service transition strategies on firm value
E Fang, RW Palmatier, JBEM Steenkamp
Journal of marketing 72 (5), 1-14, 2008
11572008
Review articles: Purpose, process, and structure
RW Palmatier, MB Houston, J Hulland
Journal of the Academy of Marketing Science 46, 1-5, 2018
11052018
Data privacy: Effects on customer and firm performance
KD Martin, A Borah, RW Palmatier
Journal of marketing 81 (1), 36-58, 2017
8682017
Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty
RW Palmatier, LK Scheer, JBEM Steenkamp
Journal of marketing research 44 (2), 185-199, 2007
8652007
Interfirm relational drivers of customer value
RW Palmatier
Journal of marketing 72 (4), 76-89, 2008
6892008
Creating effective online customer experiences
A Bleier, CM Harmeling, RW Palmatier
Journal of marketing 83 (2), 98-119, 2019
6592019
Influence of customer participation on creating and sharing of new product value
E Fang, RW Palmatier, KR Evans
Journal of the Academy of Marketing Science 36, 322-336, 2008
6582008
Relationship marketing
RW Palmatier
Marketing Science Institute, 2008
6352008
Building, measuring, and profiting from customer loyalty
GF Watson, JT Beck, CM Henderson, RW Palmatier
Journal of the academy of marketing science 43, 790-825, 2015
6252015
Online influencer marketing
FF Leung, FF Gu, RW Palmatier
Journal of the Academy of Marketing Science 50 (2), 226-251, 2022
5892022
Supply chain management and retailer performance: emerging trends, issues, and implications for research and practice
S Ganesan, M George, S Jap, RW Palmatier, B Weitz
Journal of retailing 85 (1), 84-94, 2009
5262009
Relationship velocity: Toward a theory of relationship dynamics
RW Palmatier, MB Houston, RP Dant, D Grewal
Journal of Marketing 77 (1), 13-30, 2013
4882013
Poisoning relationships: Perceived unfairness in channels of distribution
SA Samaha, RW Palmatier, RP Dant
Journal of marketing 75 (3), 99-117, 2011
4772011
An emerging theory of avatar marketing
F Miao, IV Kozlenkova, H Wang, T Xie, RW Palmatier
Journal of Marketing 86 (1), 67-90, 2022
4422022
Review of the theoretical underpinnings of loyalty programs
CM Henderson, JT Beck, RW Palmatier
Journal of consumer psychology 21 (3), 256-276, 2011
4392011
Digital technologies: tensions in privacy and data
S Quach, P Thaichon, KD Martin, S Weaven, RW Palmatier
Journal of the Academy of Marketing Science 50 (6), 1299-1323, 2022
4282022
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