Tarun Kushwaha
Tarun Kushwaha
Professor of Marketing, University of Wisconsin
Verified email at - Homepage
Cited by
Cited by
Crafting integrated multichannel retailing strategies
J Zhang, PW Farris, JW Irvin, T Kushwaha, TJ Steenburgh, BA Weitz
Journal of interactive marketing 24 (2), 168-180, 2010
Are multichannel customers really more valuable? The moderating role of product category characteristics
T Kushwaha, V Shankar
Journal of Marketing 77 (4), 67-85, 2013
New product preannouncements and shareholder value: Don't make promises you can't keep
A Sorescu, V Shankar, T Kushwaha
Journal of marketing research 44 (3), 468-489, 2007
Marketing Agility: The Concept, Antecedents, and a Research Agenda
K Kalaignanam, K Tuli, T Kushwaha, L Lee, D Gal
Journal of Marketing 85 (1), 35-58, 2020
Marketing communication strategies and consumer financial decision making: The role of national culture
JA Petersen, T Kushwaha, V Kumar
Journal of marketing 79 (1), 44-63, 2015
The impact of product recalls on future product reliability and future accidents: Evidence from the automobile industry
K Kalaignanam, T Kushwaha, M Eilert
Journal of Marketing 77 (2), 41-57, 2013
In brands we trust? A multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
K Rajavi, T Kushwaha, JBEM Steenkamp
Journal of Consumer Research 46 (4), 651-670, 2019
The effect of CRM outsourcing on shareholder value: A contingency perspective
K Kalaignanam, T Kushwaha, JBEM Steenkamp, KR Tuli
Management Science 59 (3), 748-769, 2013
How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows
K Kalaignanam, T Kushwaha, K Rajavi
Journal of Retailing 94 (3), 265-279, 2018
Retailer marketing communications in the digital age: getting the right message to the right shopper at the right time
D Villanova, AV Bodapati, NM Puccinelli, M Tsiros, RC Goodstein, ...
Journal of Retailing 97 (1), 116-132, 2021
Marketing operations efficiency and the Internet: An organizing framework
K Kalaignanam, T Kushwaha, P Varadarajan
Journal of Business Research 61 (4), 300-308, 2008
Field Experiment on the Profit Implications of Merchants’ Discretionary Power to Override Data-Driven Decision-Making Tools
S Kesavan, T Kushwaha
Management Science 66 (11), 5182-5190, 2020
Do high and low inventory turnover retailers respond differently to demand shocks?
S Kesavan, T Kushwaha, V Gaur
Manufacturing & Service Operations Management 18 (2), 198-215, 2016
Omnichannel Marketing: Are Cross-Channel Effects Symmetric?
V Shankar, T Kushwaha
International Journal of Research in Marketing 38 (2), 290-310, 2021
Psychic distance and performance of MNCs during marketing crises
IM Dinner, T Kushwaha, JBEM Steenkamp
Journal of International Business Studies 50, 339-364, 2019
Differences in retail inventory investment behavior during macroeconomic shocks: Role of service level
S Kesavan, T Kushwaha
Production and Operations Management 23 (12), 2118-2136, 2014
Single channel vs. multichannel retail customers: correlates and consequences
TL Kushwaha, V Shankar
Texas A&M University, College Station, TX 77845, 2008
Multichannel shopping behavior: antecedents and implications for channel and customer equity
TL Kushwaha, V Shankar
working paper, Texas A&M University, College Station, 2005
Single channel vs. multichannel customers: determinants and value to retailers
T Kushwaha, V Shankar
Working Pper, Texas A&M University, College Station, TX 77845, 2007
Optimal allocation of marketing efforts by customer-channel segment
T Kushwaha, V Shankar
MSI Reports 7, 207, 2007
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