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Cai Mitsu Feng
Cai Mitsu Feng
Verified email at sfu.ca
Title
Cited by
Cited by
Year
Artificial intelligence in marketing: A bibliographic perspective
CM Feng, A Park, L Pitt, J Kietzmann, G Northey
Australasian Marketing Journal 29 (3), 252-263, 2021
692021
Understanding fake news: a bibliographic perspective
A Park, M Montecchi, CM Feng, K Plangger, L Pitt
Defence Strategic Communications 8 (Spring 2020), 141-172, 2020
202020
Charting value creation strategies B2B salespeople use throughout the sales process: Learning from social media influencers
ZM Cheng, K Plangger, CM Feng, CL Campbell, L Pitt
EUROPEAN JOURNAL OF MARKETING, 2022
102022
The Journal of Wine Research: a 30-year bibliographic analysis
J Lam, MC Feng, E Treen, C Ferreira
Journal of Wine Research 31 (3), 176-193, 2020
62020
Exploring the liability of origin: Lessons from Smithfield Foods and meat processing in the US during COVID-19
DM Shapiro, J Li, CM Feng
AIB Insights 20 (3), 18164, 2020
52020
From HAL to GenAI: Optimize chatbot impacts with CARE
CM Feng, E Botha, L Pitt
Business Horizons, 2024
32024
Entrepreneurship in the Sharing Economy: A Bibliographic Perspective.
CM Feng, A Park, M Montecchi, K Plangger
International Review of Entrepreneurship 19 (1), 2021
32021
How do wine bloggers increase Twitter engagement? Through simple changes to their writing style
K McMullan, CM Feng, A Chan
Journal of Wine Research 33 (2), 57-65, 2022
22022
Theorized Effects of Sustainability Marketing of Group Packaged Tour on Consumer Purchasing Intention
CM Feng
Society for Marketing Advances 2020, 65-79, 2020
2020
Selecting Customers for the MBA Classroom: Using Computerized Text Analysis to Examine Student Application Essays
K Lord Ferguson, S., Parent, M., Matheson, K., Mitsu Feng, C., Pitt, C ...
Society for Marketing Advances 2019, 556-564, 2019
2019
Extending Service Dominant Logic: Aligning Ambidexterity and Collaborative Technologies to Support Collaboration and Value Co-Creation
C White, J., Pitt, C., Mitsu Feng
Society for Marketing Advances 2019, 378-386, 2019
2019
STRUCTURED ABSTRACT
ZM Cheng, K Plangger, CM Feng, CL Campbell, L Pitt
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Articles 1–12