| Online Demand under Limited Consumer Search JB Kim, P Albuquerque, BJ Bronnenberg Marketing Science, 2010 | 386 | 2010 |
| News Media Channels: Complements or Substitutes? Evidence from Mobile Phone Usage J Xu, C Forman, JB Kim, KV Ittersum Journal of Marketing, 2014 | 246 | 2014 |
| Zooming in on Choice: How Do Consumers Search for Cameras Online? BJ Bronnenberg, JB Kim, CF Mela Marketing Science 35 (5), 693-712, 2016 | 197 | 2016 |
| The Probit Choice Model under Sequential Search with an Application to Online Retailing JB Kim, P Albuquerque, BJ Bronnenberg Management Science 63 (11), 3911–3929, 2017 | 93 | 2017 |
| Mapping Online Consumer Search JB Kim, P Albuquerque, BJ Bronnenberg Journal of Marketing Research, 2011 | 90 | 2011 |
| How much does ad sequence matter? Economic implications of consumer zapping and the zapping-induced externality in the television advertising market Y Shi, JB Kim, Y Zhao Journal of Advertising 52 (2), 229-246, 2023 | 4 | 2023 |
