Boban Melovic
Boban Melovic
Associate Professor at University of Montenegro, Faculty of Economics
Verified email at - Homepage
Cited by
Cited by
The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro
B Melović, M Jocović, M Dabić, TB Vulić, B Dudic
Technology in Society 63, 101425, 2020
Information technology and Gen Z: The role of teachers, the internet, and technology in the education of young people
A Szymkowiak, B Melović, M Dabić, K Jeganathan, GS Kundi
Technology in Society 65, 101565, 2021
Modern business strategy Customer Relationship Management in the area of civil engineering
M Jocovic, B Melovic, N Vatin, V Murgul
Applied Mechanics and Materials 678, 644-647, 2014
Logistics in the function of customer service–relevance for the engineering management
B Melović, S Mitrović, A Djokaj, N Vatin
Procedia Engineering 117, 802-807, 2015
The analysis of marketing factors influencing consumers’ preferences and acceptance of organic food products—Recommendations for the optimization of the offer in a developing …
B Melovic, D Cirovic, B Dudic, TB Vulic, M Gregus
Foods 9 (3), 259, 2020
Manager's assessment of organizational culture
Z Babinková, B Melović, S Milisavljević, L Grubić-Nešić, S Mitrović
Economics and Management, 2014
Determinants of Millennials' behavior in online shopping–Implications on consumers’ satisfaction and e-business development
B Melović, D Šehović, V Karadžić, M Dabić, D Ćirović
Technology in society 65, 101561, 2021
Food for thought: Identifying the influential factors that affect consumption of organic produce in today's youth
B Melović, M Dabić, S Rogić, V Đurišić, V Prorok
British Food Journal, 2020
Attracting green consumers as a basis for creating sustainable marketing strategy on the organic market—relevance for sustainable agriculture business development
B Melović, D Cirović, T Backovic-Vulić, B Dudić, K Gubiniova
Foods 9 (11), 1552, 2020
Principi savremenog menadžmenta
S Mitrović, B Melović
Novi Sad: Fakultet tehničkih nauka, 2013
The impact of online media on parents’ attitudes toward vaccination of children—social marketing and public health
B Melovic, A Jaksic Stojanovic, TB Vulic, B Dudic, E Benova
International Journal of Environmental Research and Public Health 17 (16), 5816, 2020
Upravljanje markom u poduzetništvu
N Šerić, B Melović, M Perišić
Redak, 2019
The impact of sport sponsorship perceptions and attitudes on purchasing decision of fans as consumers—Relevance for promotion of corporate social responsibility and …
B Melovic, S Rogic, J Cerovic Smolovic, B Dudic, M Gregus
Sustainability 11 (22), 6389, 2019
Possibilities of implementing customer relationship management in the function of improving the competitiveness of the civil engineering sector
B Melovic, M Jocovic, I Lugovskaya, N Vatin
Applied Mechanics and Materials 725, 977-983, 2015
Potential of young entrepreneurs: Is there any possibility of their development through education
S Mitrovic, J Borocki, V Sokolovski, A Nesic, B Melovic
The New Educational Review 32 (2), 288-301, 2013
Attitudes and Perceptions of Employees toward Corporate Social Responsibility in Western Balkan Countries: Importance and Relevance for Sustainable Development
B Melovic, N Milovic, T Backovic-Vulic, B Dudic, P Bajzik
Sustainability 11 (23), 6763, 2019
Branding companies as a factor of competitiveness-relevance for the engineering management
B Melović, A Ishkov, M Romanovich
Procedia engineering 165, 1563-1567, 2016
Bank CRM optimization using predictive classification based on the support vector machine method
V Djurisic, L Kascelan, S Rogic, B Melovic
Applied Artificial Intelligence 34 (12), 941-955, 2020
The role of the concept of LEAN management in modern business
B Melović, S Mitrović, A Zhuravlev, N Braila
MATEC Web of Conferences 86, 05029, 2016
Credit rating evaluation in the example of the construction industry
J Cetkovic, S Rutesic, T Hanak, M Knezevic, B Melovic
Journal of technics technologies education management 7 (1), 285-292, 2012
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