| Time window as a self-control denominator: Shorter windows shift preference toward virtues and longer windows toward vices RA Siddiqui, F May, A Monga Journal of Consumer Research 43 (6), 932-949, 2017 | 36 | 2017 |
| Reversals of task duration estimates: Thinking how rather than why shrinks duration estimates for simple tasks, but elongates estimates for complex tasks RA Siddiqui, F May, A Monga Journal of Experimental Social Psychology 50, 184-189, 2014 | 35 | 2014 |
| When intertemporal rewards are hedonic, larger units of wait time boost patience RA Siddiqui, A Monga, EC Buechel Journal of Consumer Psychology 28 (4), 612-628, 2018 | 34 | 2018 |
| Reminders of One's Middle Name Result in Decreased Indulgence RA Siddiqui, C Ling, F May Journal of Consumer Psychology 30 (4), 680-687, 2020 | 5 | 2020 |
| More of the same: Painful payment methods decrease variety seeking L Huang, RA Siddiqui, AP Ghosh Marketing Letters, 1-13, 2023 | 1 | 2023 |
| The role of time in consumer psychology. A Monga, O Zor, RA Siddiqui American Psychological Association, 2022 | 1 | 2022 |
| Virtual Reality Promotes Patience for Hedonic Experiences R Li, RA Siddiqui, A Monga Advances in Consumer Research 49, 458-459, 2021 | | 2021 |
| Virtual Reality Promotes Patience R Li, RA Siddiqui, A Monga ACR North American Advances, 2021 | | 2021 |
| More of the same: Higher pain of payment decreases variety seeking RA Siddiqui, L Huang, AP Ghosh Annual Conference of the Association for Consumer Research, 2019 | | 2019 |
| The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy RA Siddiqui, J Park, F May Advances in Consumer Research 46, 792-793, 2018 | | 2018 |
| Time Units and Patience RA Siddiqui, A Monga, E Buechel Advances in Consumer Research 45, 888-889, 2017 | | 2017 |
| The Impact of Pain of Payment on Variety Seeking Behavior L Huang, R Siddiqui, A Pocheptsova Ghosh ACR North American Advances, 2017 | | 2017 |
| 10-R: the Effect of Free Shipping on Consumer Patience O Zor, R Siddiqui, A Monga ACR North American Advances, 2017 | | 2017 |
| The Influence of Wait Time Units on Patience in Intertemporal Choice RA Siddiqui | | 2016 |
| Timely Vices and Virtues R Siddiqui, F May, A Monga Advances in Consumer Research 43, 632-632, 2015 | | 2015 |
| When Why= Short Duration and How= Long Duration: the Moderating Role of Task Complexity R Siddiqui, F May, A Monga ACR North American Advances, 2013 | | 2013 |
