| Managing brands and customer engagement in online brand communities J Wirtz, A Den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ... Journal of service Management 24 (3), 223-244, 2013 | 1056 | 2013 |
| “Don't pretend to be my friend!” When an informal brand communication style backfires on social media A Gretry, C Horváth, N Belei, ACR van Riel Journal of Business Research 74, 77-89, 2017 | 294 | 2017 |
| Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets C Horváth, F Adıgüzel Journal of Business Research 86, 300-310, 2018 | 190 | 2018 |
| The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers C Horváth, M Birgelen European Journal of Marketing 49 (1/2), 2-21, 2015 | 124 | 2015 |
| A hierarchical Bayes error correction model to explain dynamic effects of price changes D Fok, C Horváth, R Paap, PH Franses Journal of Marketing Research 43 (3), 443-461, 2006 | 105 | 2006 |
| Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement SW Davis, C Horváth, A Gretry, N Belei Journal of Business Research 100, 150-164, 2019 | 91 | 2019 |
| The effect of recessions on gambling expenditures C Horváth, R Paap Journal of Gambling Studies 28, 703-717, 2012 | 67 | 2012 |
| Interest rate pass-through: the case of Hungary C Horváth, J Krekó, A Naszódi National Bank of Hungary Working Paper 8, 2004 | 63 | 2004 |
| Balancing the balance: Self-control mechanisms and compulsive buying C Horváth, OB Büttner, N Belei, F Adıgüzel Journal of Economic Psychology 49, 120-132, 2015 | 62 | 2015 |
| A cross-cultural comparison of brand extension success factors: A meta-study J Henseler, C Horváth, M Sarstedt, L Zimmermann Journal of Brand Management 18, 5-20, 2010 | 60 | 2010 |
| Competitive reaction-and feedback effects based on VARX models of pooled store data C Horvath, PSH Leeflang, JE Wieringa, DR Wittink International Journal of Research in Marketing 22 (4), 415-426, 2005 | 59 | 2005 |
| Cultural aspects of compulsive buying in emerging and developed economies: A cross cultural study in compulsive buying C Horváth, F Adigüzel, HV Herk | 56 | 2013 |
| A structural empirical analysis of retail banking competition: the case of Hungary J Molnar, M Nagy, C Horvath Available at SSRN 961776, 2006 | 49 | 2006 |
| Is there a bank lending channel in Hungary? Evidence from bank panel data C Horváth, J Krekó, A Naszódi MNB Working Papers, 2006 | 38 | 2006 |
| Moderating factors of immediate, gross, and net cross-brand effects of price promotions C Horváth, D Fok Marketing Science 32 (1), 127-152, 2013 | 37 | 2013 |
| Interest rate pass-through in Hungary C Horváth, J Krekó, A Naszódi MNB Working Papers, 2004 | 28 | 2004 |
| Pooling data for the analysis of dynamic marketing systems C Horváth, JE Wieringa Statistica Neerlandica 62 (2), 208-229, 2008 | 26 | 2008 |
| Computing level-impulse responses of log-specified VAR systems JE Wieringa, C Horváth International Journal of Forecasting 21 (2), 279-289, 2005 | 19 | 2005 |
| Conceptualizing intuition as a mental faculty: Toward a ‘critique of intuitive reason’and a process model of intuition ACR van Riel, C Horváth Handbook of research methods on intuition, 42-56, 2014 | 14 | 2014 |
| Dynamic analysis of marketing systems C Horváth | 13 | 2003 |
