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Citations per year
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Cited by
All
Since 2019
Citations
28
28
h-index
2
2
i10-index
2
2
0
10
5
2020
2021
2022
2023
2024
1
3
7
7
10
Follow
Ruoou Li
University of North Texas
Verified email at unt.edu -
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Year
Pay me with Venmo: Effect of service providers’ decisions to adopt P2P payment methods on consumer evaluations
L Huang, AP Ghosh, R Li, EC Ince
Journal of the Association for Consumer Research 5 (3), 271-281
, 2020
15
2020
Mysterious consumption: Preference for horizontal (vs. vertical) uncertainty and the role of surprise
EC Buechel, R Li
Journal of Consumer Research 49 (6), 987-1013
, 2023
12
2023
When and Why Targeted Products for Underserved Consumers Backfire
R Li
1
2022
Virtual Reality Promotes Patience
R Li, RA Siddiqui, A Monga
ACR North American Advances
, 2021
2021
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