| Television: Back to the future B Sharp, V Beal, M Collins Journal of Advertising Research 49 (2), 211-219, 2009 | 65 | 2009 |
| Can Brand Users Really Remember Advertising More Than Nonusers?: Testing an Empirical Generalization Across Six Advertising Awareness Measures K Vaughan, V Beal, J Romaniuk Journal of Advertising Research 56 (3), 311-320, 2016 | 61 | 2016 |
| Building a unique brand identity: Measuring the relative ownership potential of brand identity element types E Ward, S Yang, J Romaniuk, V Beal Journal of Brand Management 27, 393-407, 2020 | 49 | 2020 |
| Investigating the accuracy of self-reports of brand usage behavior M Nenycz-Thiel, V Beal, G Ludwichowska, J Romaniuk Journal of Business Research 66 (2), 224-232, 2013 | 44 | 2013 |
| Achieving reach in a multi-media environment: How a marketer's first step provides the direction for the second J Romaniuk, V Beal, M Uncles Journal of Advertising Research 53 (2), 221-230, 2013 | 43 | 2013 |
| Advertising budgeting: a reinvestigation of the evidence on brand size and spend N Danenberg, R Kennedy, V Beal, B Sharp Journal of Advertising 45 (1), 139-146, 2016 | 30 | 2016 |
| Retaining the primetime television audience B Jardine, J Romaniuk, JG Dawes, V Beal European Journal of Marketing 50 (7/8), 1290-1307, 2016 | 21 | 2016 |
| Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online S Bellman, V Beal, B Wooley, D Varan Journal of Business Research 120, 103-113, 2020 | 15 | 2020 |
| Channel use among multi-channel viewers: patterns in TV viewing behavior M Collins, V Beal, P Barwise Adelaide, Australia: Ehrenberg-Bass Institute for Marketing Science. Report …, 2003 | 15 | 2003 |
| Measuring advertising’s effect on mental availability K Vaughan, AM Corsi, V Beal, B Sharp International Journal of Market Research 63 (5), 665-681, 2021 | 12 | 2021 |
| When brands go dark: Examining sales trends when brands stop broad-reach advertising for long periods N Hartnett, A Gelzinis, V Beal, R Kennedy, B Sharp Journal of Advertising Research 61 (3), 247-259, 2021 | 11 | 2021 |
| Why do people watch so much television and video?: implications for the future of viewing and advertising P Barwise, S Bellman, V Beal Journal of Advertising Research 60 (2), 121-134, 2020 | 10 | 2020 |
| First steps towards a marketing empirical generalisation: brand usage and subsequent advertising recall B Sharp, V Beal, J Romaniuk Australia & New Zealand Academy of Marketing conference, 2001 | 9 | 2001 |
| Quantifying an empirical generalisation: usage and advertising recall in the international travel market B Sharp, V Beal, J Romaniuk Deakin University and the Australian and New Zealand Marketing Academy, 2002 | 7 | 2002 |
| Launch of Freeview in Australia: Where did the audience come from? V Beal School of Marketing, Edith Cowan University, 2011 | 5 | 2011 |
| Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data V Beal, J Romaniuk, B Sharp International Journal of Advertising 37 (3), 463-481, 2018 | 4 | 2018 |
| Behavioural Measures: Can They Predict Television Program Growth and Decline? V Beal School of Marketing, Edith Cowan University, 2011 | 4 | 2011 |
| TV viewing patterns. Loyalty to program genres V Beal, P Barwise, M Collins R&D Initiative Research Report, 2004 | 4 | 2004 |
| PVRs-Jekyll or Hyde? Examining penetration, usage and effects on advertising in the Australian market V Beal School of Marketing, Edith Cowan University, 2011 | 2 | 2011 |
| Patterns in television viewing behaviour: what's changed since the 1980s? V Beal | 2 | 2003 |
Jenni RomaniukEhrenberg-Bass Institute, University of South AustraliaVerified email at MarketingScience.info
