| Doing well by doing good: The benevolent halo of corporate social responsibility A Chernev, S Blair Journal of Consumer Research 41 (6), 1412-1425, 2015 | 772 | 2015 |
| Should your brand pick a side? How market share determines the impact of corporate political advocacy C Hydock, N Paharia, S Blair Journal of Marketing Research 57 (6), 1135-1151, 2020 | 108 | 2020 |
| Balancing the basket: the role of shopping basket composition in embarrassment S Blair, NJ Roese Journal of Consumer Research 40 (4), 676-691, 2013 | 91 | 2013 |
| When sustainability is not a liability: The halo effect of marketplace morality A Chernev, S Blair Journal of Consumer Psychology 31 (3), 551-569, 2021 | 43 | 2021 |
| Doing Well by Doing Good: The Benevolent Halo of Social Goodwill S Blair, A Chernev Working paper, Kellogg School of Management, Northwestern University, 2014 | 14 | 2014 |
| How lacking control drives fluency effects in evaluative judgment S Blair Organizational Behavior and Human Decision Processes 156, 97-112, 2020 | 10 | 2020 |
| When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism C Roux, K Goldsmith, S Blair, JK Kim ACR North American Advances, 2014 | 4 | 2014 |
| Should Your Brand Pick a Side? How Market Share Determines the Impact of Divisive Corporate Political Stances C Hydock, N Paharia, S Blair NIM Marketing Intelligence Review 13 (2), 26-31, 2021 | 3 | 2021 |
| When Sustainability Is Not a Liability: How Going Green Can Benefit Perceived Product Performance A Chernev, S Blair ACR North American Advances, 2020 | 2 | 2020 |
| Market structure and firm engagement in divisive political issues C Hydock, N Paharia, S Blair ACR North American Advances, 2018 | 2 | 2018 |
| Scarcity, Poverty, and their Implications for Consumers’ Cognitions, Judgment and Behavior K Goldsmith, AK Shah, E Shafir, S Mullainathan, C Roux, S Blair, JK Kim, ... Volume XLII 42, 215, 2014 | 1 | 2014 |
| Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products A Chernev, S Blair, U Bockenholt Green Marketing and Consumer Beliefs about Eco-Friendly Products, 2021 | | 2021 |
| Conspicuously Insecure: When Conspicuous Consumption Backfires S Blair, D Rucker, M Lisjak ACR North American Advances, 2020 | | 2020 |
| When Perceiving Low Control Fosters Great Expectations: The Case of Financial Decision Making S Blair Northwestern University, 2015 | | 2015 |
| Identifying Corporate Sociopolitical Activism in Corporate Twitter Posts Y Bhagwat, NL Warren, JT Beck, GF Watson, C Hydock, N Paharia, ... | | |
| Cha, S., 163 Chang, J., 255, Chang, T., 305, 307 Channel News Asia, 86 J Bailey, M Ball, S Baloglu, R Bandyopadhyay, C Banham, C Barnes-Reid, ... | | |
Alexander ChernevProfessor of Marketing, Northwestern UniversityVerified email at northwestern.edu
