| When should the customer really be king? On the optimum level of salesperson customer orientation in sales encounters C Homburg, M Müller, M Klarmann Journal of Marketing 75 (2), 55-74, 2011 | 695 | 2011 |
| Brand awareness in business markets: when is it related to firm performance? C Homburg, M Klarmann, J Schmitt International Journal of Research in Marketing 27 (3), 201-212, 2010 | 642 | 2010 |
| Responsiveness to customers and competitors: the role of affective and cognitive organizational systems C Homburg, M Grozdanovic, M Klarmann Journal of Marketing 71 (3), 18-38, 2007 | 494 | 2007 |
| Die Kausalanalyse in der empirischen betriebswirtschaftlichen Forschung-Problemfelder und Anwendungsempfehlungen C Homburg, M Klarmann Reihe: Wissenschaftliche Arbeitspapiere/Institut für Marktorientierte …, 2006 | 422 | 2006 |
| When does salespeople’s customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation C Homburg, M Müller, M Klarmann Journal of the Academy of Marketing Science 39 (6), 795-812, 2011 | 406 | 2011 |
| What drives key informant accuracy? C Homburg, M Klarmann, M Reimann, O Schilke Journal of Marketing Research 49 (4), 594-608, 2012 | 327 | 2012 |
| Handbuch Marktforschung: Methoden-Anwendungen-Praxisbeispiele A Herrmann, C Homburg, M Klarmann Gabler, 2008 | 162 | 2008 |
| Methodische Problemfelder der Erfolgsfaktorenforschung: Bestandsaufnahme und empirische Analysen M Klarmann Gabler, 2008 | 125 | 2008 |
| Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences F Bill, S Feurer, M Klarmann Journal of the Academy of Marketing Science 48 (4), 734-752, 2020 | 124 | 2020 |
| Marktforschung: Ziele, Vorgehensweise und Nutzung A Herrmann, C Homburg, M Klarmann Gabler, 2008 | 93 | 2008 |
| Customer uncertainty following downsizing: The effects of extent of downsizing and open communication C Homburg, M Klarmann, S Staritz Journal of Marketing 76 (3), 112-129, 2012 | 81 | 2012 |
| Empirische Controllingforschung—Anmerkungen aus der Perspektive des Marketing C Homburg, M Klarmann Zur Zukunft der Controllingforschung: Empirie, Schnittstellen und Umsetzung …, 2003 | 66 | 2003 |
| Customer reactions to downsizing: when and how is satisfaction affected? J Habel, M Klarmann Journal of the academy of marketing science 43 (6), 768-789, 2015 | 65 | 2015 |
| Internal and external price search in industrial buying: The moderating role of customer satisfaction C Homburg, J Allmann, M Klarmann Journal of Business Research 67 (8), 1581-1588, 2014 | 54 | 2014 |
| Handbook of Market Research C Homburg, M Klarmann, A Vomberg Springer International Publishing, 2019 | 50 | 2019 |
| Control variables in marketing research M Klarmann, S Feurer Marketing: ZFP–Journal of Research and Management 40 (2), 26-40, 2018 | 48 | 2018 |
| Multi Informant-Designs in der empirischen betriebswirtschaftlichen Forschung C Homburg, M Klarmann Die Betriebswirtschaft 69 (2), 147, 2009 | 45 | 2009 |
| Statistische Grundlagen der Datenanalyse C Homburg, M Klarmann, H Krohmer Gabler, 2008 | 34 | 2008 |
| Die indirekte Wichtigkeitsbestimmung im Rahmen von Kundenzufriedenheitsuntersuchungen: Probleme und Lösungsansätze C Homburg, M Klarmann Kundenzufriedenheit, 189-225, 2012 | 31 | 2012 |
| Using multi-informant designs to address key informant and common method bias C Homburg, M Klarmann, D Totzek Quantitative marketing and marketing management, 81-102, 2012 | 26 | 2012 |
