R. Bret Leary
R. Bret Leary
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Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption
RB Leary, RJ Vann, JD Mittelstaedt, PE Murphy, JF Sherry Jr
Journal of business research 67 (9), 1953-1958, 2014
It might be ethical, but I won't buy it: Perceived contamination of, and disgust towards, clothing made from recycled plastic bottles
MD Meng, RB Leary
Psychology & Marketing 38 (2), 298-312, 2021
Thou shall not? The influence of religion on beliefs of stewardship and dominion, sustainable behaviors, and marketing systems
RB Leary, EA Minton, JD Mittelstaedt
Journal of Macromarketing 36 (4), 457-470, 2016
Leading the way: Motivating environmental action through perceived marketplace influence
RB Leary, RJ Vann, JD Mittelstaedt
Journal of Business Research 79, 79-89, 2017
Subsistence consumer-merchant marketplace deviance in marketing systems: Antecedents, implications, and recommendations
S Upadhyaya, RJ Vann, S Camacho, CN Baker, RB Leary, JD Mittelstaedt, ...
Journal of Macromarketing 34 (2), 145-159, 2014
Perceived marketplace influence and consumer ethical action
R Bret Leary, RJ Vann, JD Mittelstaedt
Journal of Consumer Affairs 53 (3), 1117-1145, 2019
The impact of masculinity stress on preferences and willingness-to-pay for red meat
RMD Mesler, RB Leary, WJ Montford
Appetite 171, 105729, 2022
Word of mouth opportunity: why recommendation likelihood overestimates positive word of mouth
TA Burnham, RB Leary
Journal of Marketing Theory and Practice 26 (4), 368-389, 2018
Denial without determination: The impact of systemic market access denial on consumer power and market engagement
RB Leary, G Ridinger
Journal of Public Policy & Marketing 39 (2), 99-118, 2020
The impact of implicit self-theories and loss salience on financial risk
WJ Montford, RB Leary, DM Nagel
Journal of Business Research 99, 1-11, 2019
Religion’s influence on consumer response to moral vs. justice message appeals
EA Minton, R Bret Leary, S Upadhyaya
International journal of consumer studies 42 (6), 768-778, 2018
The relationships between masculine gender role discrepancy, discrepancy stress and men's health-related behavior
RMD Mesler, RB Leary, WJ Montford
Personality and Individual Differences 184, 111205, 2022
The effect of skeuomorphic digital interfaces on the illusion of control over gambling outcomes
MD Meng, RB Leary
Journal of Gambling Studies 37, 623-642, 2021
This meat or that alternative? How masculinity stress influences food choice when goals are conflicted
RB Leary, R MacDonnell Mesler, WJ Montford, J Chernishenko
Frontiers in Nutrition 10, 1111681, 2023
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments
GE Gonzales, C Berry, MD Meng, RB Leary
Journal of Public Policy & Marketing 42 (3), 242-261, 2023
Effects of perceived scarcity on COVID‐19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes
RB Leary, RMD Mesler, B Simpson, MD Meng, W Montford
Journal of Consumer Affairs 56 (3), 1046-1061, 2022
Mitigating the detrimental effect of skeuomorphism on gambling behavior
MD Meng, RB Leary
Journal of Consumer Affairs 56 (2), 969-981, 2022
The effects of implicit firm theory on customer engagement and firm-related judgments
RB Leary, T Burnham, W Montford
Journal of Consumer Marketing 38 (7), 751-765, 2021
Consumer Product Evaluation Updating: The Impact of Online and Interpersonal Social Influence on Evaluation Certainty
RB Leary, RJ Vann, MP Groza
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
Perceived Marketplace Influence and Sustainable Consumption: Does What We Do Matter?
RB Leary, RJ Vann
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
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