| Measuring the involvement construct JL Zaichkowsky Journal of consumer research 12 (3), 341-352, 1985 | 10817 | 1985 |
| The personal involvement inventory: Reduction, revision, and application to advertising JL Zaichkowsky Journal of advertising 23 (4), 59-70, 1994 | 2897 | 1994 |
| Consumer behavior: Buying, having, and being MR Solomon Pearson, 2020 | 2404 | 2020 |
| Conceptualizing involvement JL Zaichkowsky Journal of advertising 15 (2), 4-34, 1986 | 1613 | 1986 |
| Do counterfeits devalue the ownership of luxury brands? A Nia, J Lynne Zaichkowsky Journal of product & brand management 9 (7), 485-497, 2000 | 1195 | 2000 |
| Aesthetic package design: A behavioral, neural, and psychological investigation M Reimann, J Zaichkowsky, C Neuhaus, T Bender, B Weber Journal of consumer psychology 20 (4), 431-441, 2010 | 698 | 2010 |
| Brand imitation: do the Chinese have different views? KKY Lai, JL Zaichkowsky Asia pacific journal of management 16, 179-192, 1999 | 393 | 1999 |
| How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships M Reimann, R Castaņo, J Zaichkowsky, A Bechara Journal of Consumer Psychology 22 (1), 128-142, 2012 | 359 | 2012 |
| The emotional aspect of product involvement. JL Zaichkowsky Advances in consumer research 14 (1), 1987 | 320 | 1987 |
| Brand imitation and its effects on innovation, competition, and brand equity R Wilke, JL Zaichkowsky Business Horizons 42 (6), 9-9, 1999 | 306 | 1999 |
| FAMILIARITY: PRODUCT USE, INVOLVEMENT OR EXPERTISE. JL Zaichkowsky Advances in consumer research 12 (1), 1985 | 250 | 1985 |
| Consumer behavior: Buying, having, and being (Vol. 10) MR Solomon Prentice Hall, 2014 | 247 | 2014 |
| Attitudes and trading behavior of stock market investors: A segmentation approach R Wood, JL Zaichkowsky The Journal of Behavioral Finance 5 (3), 170-179, 2004 | 241 | 2004 |
| Functional magnetic resonance imaging in consumer research: A review and application M Reimann, O Schilke, B Weber, C Neuhaus, J Zaichkowsky Psychology & Marketing 28 (6), 608-637, 2011 | 228 | 2011 |
| Strategies for distinctive brands JL Zaichkowsky Journal of Brand Management 17, 548-560, 2010 | 193 | 2010 |
| A global look at consumer involvement and use of products JL Zaichkowsky, JH Sood International Marketing Review 6 (1), 1989 | 162 | 1989 |
| Involvement and the Price Cue. JL Zaichkowsky Advances in consumer research 15 (1), 1988 | 157 | 1988 |
| Cultural Approaches to Negotiations: Understanding theJapanese BM Hawrysh, J Lynne Zaichkowsky International Marketing Review 7 (2), 1990 | 129 | 1990 |
| The psychology behind trademark infringement and counterfeiting JL Zaichkowsky Psychology Press, 2020 | 128 | 2020 |
| Managing consumer complaints: differences and similarities among heterogeneous retailers T Hansen, R Wilke, J Zaichkowsky International Journal of Retail & Distribution Management 38 (1), 6-23, 2010 | 110 | 2010 |
