| Benign violations: Making immoral behavior funny AP McGraw, C Warren Psychological science 21 (8), 1141-1149, 2010 | 862 | 2010 |
| Revisiting external validity: Concerns about trolley problems and other sacrificial dilemmas in moral psychology CW Bauman, AP McGraw, DM Bartels, C Warren Social and Personality Psychology Compass 8 (9), 536-554, 2014 | 440 | 2014 |
| What makes things cool? How autonomy influences perceived coolness C Warren, MC Campbell Journal of Consumer Research 41 (2), 543-563, 2014 | 345 | 2014 |
| A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment KL Milkman, MS Patel, L Gandhi, HN Graci, DM Gromet, H Ho, JS Kay, ... Proceedings of the National Academy of Sciences 118 (20), e2101165118, 2021 | 338 | 2021 |
| Brand coolness C Warren, R Batra, SMC Loureiro, RP Bagozzi Journal of Marketing 83 (5), 36-56, 2019 | 271 | 2019 |
| Too close for comfort, or too far to care? Finding humor in distant tragedies and close mishaps AP McGraw, C Warren, LE Williams, B Leonard Psychological science 23 (10), 1215-1223, 2012 | 271 | 2012 |
| Differentiating what is humorous from what is not. C Warren, AP McGraw Journal of Personality and Social Psychology 110 (3), 407, 2016 | 251 | 2016 |
| Values and preferences: defining preference construction C Warren, AP McGraw, L Van Boven Wiley Interdisciplinary Reviews: Cognitive Science 2 (2), 193-205, 2011 | 246 | 2011 |
| Humorous complaining AP McGraw, C Warren, C Kan Journal of Consumer Research 41 (5), 1153-1171, 2015 | 187 | 2015 |
| The rise and fall of humor: Psychological distance modulates humorous responses to tragedy AP McGraw, LE Williams, C Warren Social Psychological and Personality Science 5 (5), 566-572, 2014 | 183 | 2014 |
| Humor, comedy, and consumer behavior C Warren, A Barsky, AP McGraw Journal of Consumer Research 45 (3), 529-552, 2018 | 146 | 2018 |
| Certainty in language increases consumer engagement on social media T Pezzuti, JM Leonhardt, C Warren Journal of Interactive Marketing 53 (1), 32-46, 2021 | 141 | 2021 |
| A 680,000-person megastudy of nudges to encourage vaccination in pharmacies KL Milkman, L Gandhi, MS Patel, HN Graci, DM Gromet, H Ho, JS Kay, ... Proceedings of the National Academy of Sciences 119 (6), e2115126119, 2022 | 137 | 2022 |
| A risk of meaning transfer: Are negative associations more likely to transfer than positive associations? MC Campbell, C Warren Social influence 7 (3), 172-192, 2012 | 119 | 2012 |
| What makes things funny? An integrative review of the antecedents of laughter and amusement C Warren, A Barsky, AP McGraw Personality and Social Psychology Review 25 (1), 41-65, 2021 | 91 | 2021 |
| When does humorous marketing hurt brands? C Warren, AP McGraw Journal of Marketing Behavior 2 (1), 39-67, 2016 | 81 | 2016 |
| What makes things humorous C Warren, AP McGraw Proceedings of the National Academy of Sciences 112 (23), 7105-7106, 2015 | 69 | 2015 |
| Being funny is not enough: The influence of perceived humor and negative emotional reactions on brand attitudes C Warren, EP Carter, AP McGraw Humor in Advertising, 117-137, 2021 | 65 | 2021 |
| Benign violation theory AP McGraw, C Warren Encyclopedia of humor studies 1, 75-7, 2014 | 64* | 2014 |
| Marketing ideas: How to write research articles that readers understand and cite NL Warren, M Farmer, T Gu, C Warren Journal of Marketing 85 (5), 42-57, 2021 | 60 | 2021 |
