| Politics Go “Viral”: A Computational Text Analysis of the Public Attribution and Attitude Regarding the COVID-19 Crisis and Governmental Responses on Twitter W Zhang, L Hu, J Park Social Science Computer Review 41 (3), 790-811, 2023 | 6 | 2023 |
| Linking Ethnicity Targeting with Artificial Intelligence and Data Collection: Perceptions and Behavioral Responses of Black Consumers W Zhang, S Rodgers Journal of Current Issues & Research in Advertising 44 (3), 373-391, 2023 | 5 | 2023 |
| Evaluating Reliability of Google Scholar, Scopus, and Web of Science: A Study of Faculty in US Advertising and Public Relations Programs S Rodgers, W Zhang Journalism & Mass Communication Educator 77 (3), 292-307, 2022 | 3 | 2022 |
| EXAMINING BLACK/AFRICAN AMERICANS'PERSUASION KNOWLEDGE AND COPING OF ADVERTISERS'USE OF ETHNIC AFFINITY TARGETING IN SOCIAL MEDIA W Zhang, S Rodgers American Academy of Advertising. Conference. Proceedings (Online), 98-102, 2021 | 1 | 2021 |
| Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes W Zhang, TH Tsou, S Rodgers, JF Willett Journal of Interactive Advertising, 1-18, 2024 | | 2024 |
| Fighting Cancer “Like a Girl” and Taking It “Like a Man”: Examining Gender Stereotypes in Online Breast and Prostate Cancer PSAs W Zhang, S Rodgers, TH Tsou, E Belobrovkina Advertising & Society Quarterly 24 (2), 2023 | | 2023 |
| Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising … W Zhang University of Missouri--Columbia, 2022 | | 2022 |
Shelly RodgersProfessor of Strategic Communication, Maxine Wilson Gregory Chair, University of MissouriVerified email at missouri.edu
