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Kerstin Heilgenberg
Kerstin Heilgenberg
Gustavson School of Business, University of Victoria
Verified email at uvic.ca
Title
Cited by
Cited by
Year
Mobility at work: A typology of mobile communities of practice and contextual ambidexterity
J Kietzmann, K Plangger, B Eaton, K Heilgenberg, L Pitt, P Berthon
The Journal of Strategic Information Systems 22 (4), 282-297, 2013
2532013
Understanding and developing contributions to marketing theory
M Wilson, J Paschen, K Robson, K Heilgenberg
Journal of Strategic Marketing, 1-12, 2020
32020
How to demotivate your top performers: Lessons from professional cricket
T Ewing, K Heilgenberg, L Pitt
Business Horizons 62 (2), 149-155, 2019
22019
Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis
R Wiid, K Heilgenberg
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
12020
‘What Have We Learned from Market Design?’Blockchain and The Conditions for a Well-Functioning Market
A Park, L Tarry, I McCarthy, K Heilgenberg
2023
Introduction to the Minitrack on Emerging Trends in Crowd Science
H Schau, M Akaka, K Heilgenberg
2021
Introduction to the Minitrack on 2020 Vision of Crowd Science
J Kietzmann, J Paschen, K Heilgenberg
2020
Overcoming Challenges in Marketing Theory Education: An Abstract
M Wilson, K Heilgenberg, J Paschen, K Robson, R Dingus, VJ Morkunas
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
2020
I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract
C Pitt, I McCarthy, M Lazarova, R Wiid, K Heilgenberg
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
2020
From Third Place to Third Space: How Social Networking Sites Shape the Perception of our Social Spaces: An Abstract
JH Kietzmann, K Heilgenberg, J Paschen, M Ficociello
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
" Studying abroad": towards understanding the acquisition of a second academic culture among postgraduate international EFL students
K Heilgenberg
Institute of Education, University of London, 2011
2011
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Articles 1–11