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Michel Wedel
Michel Wedel
Pepsico Professor of Consumer Science, University of Maryland
Подтвержден адрес электронной почты в домене umd.edu - Главная страница
Название
Процитировано
Процитировано
Год
Market segmentation: Conceptual and methodological foundations
M Wedel, WA Kamakura
Springer Science & Business Media, 2000
35182000
A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness
JBEM Steenkamp, F Ter Hofstede, M Wedel
Journal of marketing 63 (2), 55-69, 1999
18851999
Attention capture and transfer in advertising: Brand, pictorial, and text-size effects
R Pieters, M Wedel
Journal of marketing 68 (2), 36-50, 2004
11802004
Marketing analytics for data-rich environments
M Wedel, PK Kannan
Journal of marketing 80 (6), 97-121, 2016
8572016
A review of eye-tracking research in marketing
M Wedel, R Pieters
Review of marketing research, 123-147, 2017
7092017
Eye fixations on advertisements and memory for brands: A model and findings
M Wedel, R Pieters
Marketing science 19 (4), 297-312, 2000
6402000
The stopping power of advertising: Measures and effects of visual complexity
R Pieters, M Wedel, R Batra
Journal of Marketing 74 (5), 48-60, 2010
6292010
Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory
R Pieters, L Warlop, M Wedel
Management science 48 (6), 765-781, 2002
6182002
Building models for marketing decisions
PSH Leeflang, DR Wittink, M Wedel, PA Naert
Springer Science & Business Media, 2013
5962013
Designing conjoint choice experiments using managers' prior beliefs
Z Sandor, M Wedel
Journal of marketing research 38 (4), 430-444, 2001
5582001
International market segmentation based on consumer–product relations
F Ter Hofstede, JBEM Steenkamp, M Wedel
journal of Marketing Research 36 (1), 1-17, 1999
5351999
Cross-selling through database marketing: A mixed data factor analyzer for data augmentation and prediction
WA Kamakura, M Wedel, F De Rosa, JA Mazzon
International Journal of Research in marketing 20 (1), 45-65, 2003
4862003
Emotion-induced engagement in internet video advertisements
T Teixeira, M Wedel, R Pieters
Journal of marketing research 49 (2), 144-159, 2012
4302012
An investigation into the association pattern technique as a quantitative approach to measuring means-end chains
F Ter Hofstede, A Audenaert, JBEM Steenkamp, M Wedel
International Journal of Research in Marketing 15 (1), 37-50, 1998
4031998
Visual attention to advertising: A segment-level analysis
E Rosbergen, R Pieters, M Wedel
Journal of consumer research 24 (3), 305-314, 1997
4011997
A mixture likelihood approach for generalized linear models
M Wedel, WS DeSarbo
Journal of classification 12, 21-55, 1995
3921995
Eye tracking for visual marketing
M Wedel, R Pieters
Foundations and Trends® in Marketing 1 (4), 231-320, 2008
3882008
Visual attention to repeated print advertising: A test of scanpath theory
R Pieters, E Rosbergen, M Wedel
Journal of marketing research 36 (4), 424-438, 1999
3771999
The effectiveness of customized promotions in online and offline stores
J Zhang, M Wedel
Journal of marketing research 46 (2), 190-206, 2009
3622009
Adoption of a service innovation in the business market: An empirical test of supply-side variables
RT Frambach, HG Barkema, B Nooteboom, M Wedel
Journal of business research 41 (2), 161-174, 1998
3391998
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Статьи 1–20