Christopher Lee
Christopher Lee
Arizona State University
Verified email at - Homepage
Cited by
Cited by
Sustainable marketing and social media: A cross-country analysis of motives for sustainable behaviors
E Minton, C Lee, U Orth, CH Kim, L Kahle
Journal of advertising 41 (4), 69-84, 2012
Limited edition for me and best seller for you: The impact of scarcity versus popularity cues on self versus other-purchase behavior
L Wu, C Lee
Journal of Retailing 92 (4), 486-499, 2016
The linguistics of social media: Communication of emotions and values in sport
C Lee, L Kahle
Sport Marketing Quarterly 25 (4), 201, 2016
Social media and values
C Lee, LR Kahle
Consumer Social Values, 145-151, 2019
The 101 calorie mini pack: the interaction between numerical and verbal marketing cues
EA Minton, RL Liu, CT Lee
Marketing Letters 29 (2), 225-239, 2018
Employer branding: Preliminary Thinking on the role of corporate sponsorship
TB Cornwell, C Lee
Marketing Challenges in a Turbulent Business Environment, 631-631, 2016
Consumer linguistics: A markedness approach to numerical perceptions
CT Lee
University of Oregon, 2014
The Subjective Journalist: Exploring Bias in Marketing Communication Using Language Cues: An Abstract
C Lee, B Fay
Marketing at the Confluence between Entertainment and Analytics, 1211-1211, 2017
Scarce for Me and Popular for Others: The Impact of Scarcity Versus Popularity Cues on Self Versus Other Decision-Making (An Abstract)
C Lee, L Wu
Marketing at the Confluence between Entertainment and Analytics, 831-831, 2017
Half Empty Versus Half Full: Linguistic Effects on Numerical Perceptions
C Lee
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
Pronouns and Pro Sports: The Linguistics Behind Social Media Marketing
C Lee, L Kahle
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 467-467, 2016
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