| Sustainable marketing and social media: A cross-country analysis of motives for sustainable behaviors E Minton, C Lee, U Orth, CH Kim, L Kahle Journal of advertising 41 (4), 69-84, 2012 | 341 | 2012 |
| Limited edition for me and best seller for you: The impact of scarcity versus popularity cues on self versus other-purchase behavior L Wu, C Lee Journal of Retailing 92 (4), 486-499, 2016 | 171 | 2016 |
| The linguistics of social media: Communication of emotions and values in sport C Lee, L Kahle Sport Marketing Quarterly 25 (4), 201, 2016 | 52 | 2016 |
| Social media and values C Lee, LR Kahle Consumer Social Values, 145-151, 2019 | 9 | 2019 |
| The 101 calorie mini pack: the interaction between numerical and verbal marketing cues EA Minton, RL Liu, CT Lee Marketing Letters 29 (2), 225-239, 2018 | 7 | 2018 |
| Employer branding: Preliminary Thinking on the role of corporate sponsorship TB Cornwell, C Lee Marketing Challenges in a Turbulent Business Environment, 631-631, 2016 | 3 | 2016 |
| Consumer linguistics: A markedness approach to numerical perceptions CT Lee University of Oregon, 2014 | 3 | 2014 |
| The Subjective Journalist: Exploring Bias in Marketing Communication Using Language Cues: An Abstract C Lee, B Fay Marketing at the Confluence between Entertainment and Analytics, 1211-1211, 2017 | | 2017 |
| Scarce for Me and Popular for Others: The Impact of Scarcity Versus Popularity Cues on Self Versus Other Decision-Making (An Abstract) C Lee, L Wu Marketing at the Confluence between Entertainment and Analytics, 831-831, 2017 | | 2017 |
| Half Empty Versus Half Full: Linguistic Effects on Numerical Perceptions C Lee Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| Pronouns and Pro Sports: The Linguistics Behind Social Media Marketing C Lee, L Kahle Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 467-467, 2016 | | 2016 |
Lynn KahleProfessor of Marketing, University of OregonVerified email at uoregon.edu
