Jiewen Hong
Jiewen Hong
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Be fit and be strong: Mastering self-regulation through regulatory fit
J Hong, AY Lee
Journal of consumer research 34 (5), 682-695, 2008
Feeling mixed but not torn: The moderating role of construal level in mixed emotions appeals
J Hong, AY Lee
Journal of Consumer Research 37 (3), 456-472, 2010
The effects of consumer prior knowledge and processing strategies on judgments
J Hong, B Sternthal
Journal of marketing research 47 (2), 301-311, 2010
“I” follow my heart and “we” rely on reasons: The impact of self-construal on reliance on feelings versus reasons in decision making
J Hong, HH Chang
Journal of Consumer Research 41 (6), 1392-1411, 2015
Warm it up with love: The effect of physical coldness on liking of romance movies
J Hong, Y Sun
Journal of Consumer Research 39 (2), 293-306, 2012
The effect of regulatory orientation and decision strategy on brand judgments
EW Wan, J Hong, B Sternthal
Journal of Consumer Research 35 (6), 1026-1038, 2009
Perceptual focus effects in choice
R Hamilton, J Hong, A Chernev
Journal of Consumer Research 34 (2), 187-199, 2007
Why does psychological distance influence construal level? The role of processing mode
D Yan, J Sengupta, J Hong
Journal of Consumer Research 43 (4), 598-613, 2016
How long did I wait? The effect of construal levels on consumers’ wait duration judgments
J Wang, J Hong, R Zhou
Journal of Consumer Research 45 (1), 169-184, 2018
Chinese consumer behavior: the effects of content, process, and language
RS Wyer Jr, J Hong
It feels fluent, but not right: The interactive effect of expected and experienced processing fluency on evaluative judgment
Y Jiang, J Hong
Journal of Experimental Social Psychology 54, 147-152, 2014
The impact of power on reliance on feelings versus reasons in decision making
Y Huang, HH CHANG, J Hong
Elsevier, 2016
The multiple influences of mixed emotions on consumer judgment and choice
J Hong
Northwestern University, 2008
Choosing with Crying Smiles and Laughing Tears: The Dual Effects of Mixed Emotions on Variety Seeking
J Hong, AY Lee
Unpublished manuscript, Northwestern University, 2007
Perceptual Focus Effects in Choice
A Chernev, J Hong, R Hamilton
Journal of Consumer Research 34, 2007
Understanding and tackling unethical consumption: The case of counterfeit consumption
J Liu, AN Dalton, J Hong
HKUST IEMS Working Paper Series, 2018
Understanding and Tackling Unethical Consumption: The Case of Counterfeit Consumption
A Dalton, J Hong
The Double-Edged Sword of Social Signaling: Antecedents and Consequence of Mixed Emotions in Counterfeit Brand Consumption
J Liu, AN Dalton, J Hong
The Art and Science of Luxury: An Asian Perspective, 2018
It Feels Good and Bad to Be Fake: The Effects of Using Counterfeits on Mixed Emotions
J Liu, AN Dalton, J Hong
It Feels Good and Bad to Be Fake: The Effect of Counterfeit Consumption on Consumer Feelings and Purchase Preference
J Liu, AN Dalton, J Hong
Advances in Consumer Research, 2016
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