| Be fit and be strong: Mastering self-regulation through regulatory fit J Hong, AY Lee Journal of consumer research 34 (5), 682-695, 2008 | 333 | 2008 |
| Feeling mixed but not torn: The moderating role of construal level in mixed emotions appeals J Hong, AY Lee Journal of Consumer Research 37 (3), 456-472, 2010 | 272 | 2010 |
| “I” follow my heart and “we” rely on reasons: The impact of self-construal on reliance on feelings versus reasons in decision making J Hong, HH Chang Journal of Consumer Research 41 (6), 1392-1411, 2015 | 241 | 2015 |
| The effects of consumer prior knowledge and processing strategies on judgments J Hong, B Sternthal Journal of marketing research 47 (2), 301-311, 2010 | 225 | 2010 |
| Warm it up with love: The effect of physical coldness on liking of romance movies J Hong, Y Sun Journal of Consumer Research 39 (2), 293-306, 2012 | 221 | 2012 |
| The effect of regulatory orientation and decision strategy on brand judgments EW Wan, J Hong, B Sternthal Journal of Consumer Research 35 (6), 1026-1038, 2009 | 129 | 2009 |
| Why does psychological distance influence construal level? The role of processing mode D Yan, J Sengupta, J Hong Journal of Consumer Research 43 (4), 598-613, 2016 | 122 | 2016 |
| Perceptual focus effects in choice R Hamilton, J Hong, A Chernev Journal of Consumer Research 34 (2), 187-199, 2007 | 110 | 2007 |
| How long did I wait? The effect of construal levels on consumers’ wait duration judgments J Wang, J Hong, R Zhou Journal of Consumer Research 45 (1), 169-184, 2018 | 40 | 2018 |
| It feels fluent, but not right: The interactive effect of expected and experienced processing fluency on evaluative judgment Y Jiang, J Hong Journal of Experimental Social Psychology 54, 147-152, 2014 | 25 | 2014 |
| Chinese consumer behavior: the effects of content, process, and language RS Wyer Jr, J Hong | 21 | 2010 |
| The impact of power on reliance on feelings versus reasons in decision making Y Huang, HH CHANG, J Hong Elsevier, 2016 | 7 | 2016 |
| The multiple influences of mixed emotions on consumer judgment and choice J Hong Northwestern University, 2008 | 7 | 2008 |
| Choosing with Crying Smiles and Laughing Tears: The Dual Effects of Mixed Emotions on Variety Seeking J Hong, AY Lee Unpublished manuscript, Northwestern University, 2007 | 5 | 2007 |
| Perceptual Focus Effects in Choice A Chernev, J Hong, R Hamilton Journal of Consumer Research 34, 2007 | 2 | 2007 |
| Understanding and tackling unethical consumption: The case of counterfeit consumption J Liu, AN Dalton, J Hong HKUST IEMS Working Paper Series, 2018 | 1 | 2018 |
| The Effects of Psychological Distance on the Diagnosticity of Digits to the Left Versus Right of a Separator. D Yan, S Vijayakumar, J Hong Journal of Marketing Research (JMR) 61 (6), 2024 | | 2024 |
| EXPRESS: The Effects of Psychological Distance on the Diagnosticity of Digits to the Left versus Right of a Separator D Yan, S Vijayakumar, J Hong Journal of Marketing Research, 00222437241262799, 2024 | | 2024 |
| Understanding and Tackling Unethical Consumption: The Case of Counterfeit Consumption A Dalton, J Hong | | 2018 |
| The Double-Edged Sword of Social Signaling: Antecedents and Consequence of Mixed Emotions in Counterfeit Brand Consumption J Liu, AN Dalton, J Hong The Art and Science of Luxury: An Asian Perspective, 2018 | | 2018 |
Hannah H. ChangSingapore Management UniversityVerified email at smu.edu.sg
