| When less is more: the impact of macro and micro social media influencers’ disclosure S Kay, R Mulcahy, J Parkinson Journal of marketing management 36 (3-4), 248-278, 2020 | 532 | 2020 |
| Digital content marketing as a catalyst for e-WOM in food tourism Y Bu, J Parkinson, P Thaichon Australasian Marketing Journal 29 (2), 142-154, 2021 | 179 | 2021 |
| Using two-step cluster analysis to identify homogeneous physical activity groups S Rundle-Thiele, K Kubacki, A Tkaczynski, J Parkinson Marketing Intelligence & Planning 33 (4), 522-537, 2015 | 152 | 2015 |
| Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention Y Bu, J Parkinson, P Thaichon Journal of Retailing and Consumer Services 66, 102904, 2022 | 145 | 2022 |
| Can a text message a week improve breastfeeding? D Gallegos, R Russell-Bennett, J Previte, J Parkinson BMC pregnancy and childbirth 14, 1-11, 2014 | 115 | 2014 |
| A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014) K Kubacki, S Rundle-Thiele, V Lahtinen, J Parkinson Young Consumers 16 (2), 141-158, 2015 | 112 | 2015 |
| Self‐efficacy or perceived behavioural control: Which influences consumers' physical activity and healthful eating behaviour maintenance? J Parkinson, P David, S Rundle‐Thiele Journal of Consumer Behaviour 16 (5), 413-423, 2017 | 98 | 2017 |
| Have farmers had enough of experts? NA Rust, P Stankovics, RM Jarvis, Z Morris-Trainor, JR de Vries, J Ingram, ... Environmental management, 1-14, 2022 | 96 | 2022 |
| Shaping safe drinking cultures: Evoking positive emotion to promote moderate‐drinking behaviour J Previte, R Russell‐Bennett, J Parkinson International Journal of Consumer Studies 39 (1), 12-24, 2015 | 95 | 2015 |
| Challenging the planned behavior approach in social marketing: emotion and experience matter J Parkinson, R Russell-Bennett, J Previte European Journal of Marketing 52 (3/4), 837-865, 2018 | 91 | 2018 |
| The use of the major components of social marketing: a systematic review of tobacco cessation programs R Almestahiri, S Rundle-Thiele, J Parkinson, D Arli Social Marketing Quarterly 23 (3), 232-248, 2017 | 87 | 2017 |
| Online support for vulnerable consumers: a safe place? J Parkinson, L Schuster, R Mulcahy, HM Taiminen Journal of Services Marketing 31 (4/5), 412-422, 2017 | 83 | 2017 |
| Littering reduction: A systematic review of research 1995–2015 Y Almosa, J Parkinson, S Rundle-Thiele Social Marketing Quarterly 23 (3), 203-222, 2017 | 78 | 2017 |
| Just how prepared are you? An application of marketing segmentation and theory of planned behavior for disaster preparation K Daellenbach, J Parkinson, J Krisjanous Journal of nonprofit & public sector marketing 30 (4), 413-443, 2018 | 69 | 2018 |
| Approaching the wicked problem of obesity: an introduction to the food system compass J Parkinson, C Dubelaar, J Carins, S Holden, F Newton, M Pescud Journal of Social Marketing 7 (4), 387-404, 2017 | 64 | 2017 |
| A socioecological examination of observing littering behavior Y Al-Mosa, J Parkinson, S Rundle-Thiele Journal of Nonprofit & Public Sector Marketing 29 (3), 235-253, 2017 | 47 | 2017 |
| Insights into the complexity of behaviours: the MOAB framework J Parkinson, L Schuster, R Russell-Bennett Journal of Social Marketing 6 (4), 412-427, 2016 | 45 | 2016 |
| A transformative value co-creation framework for online services J Parkinson, RF Mulcahy, L Schuster, H Taiminen Journal of Service Theory and Practice 29 (3), 353-374, 2019 | 44 | 2019 |
| Engaging the dog owner community in the design of an effective koala aversion program P David, S Rundle-Thiele, B Pang, K Knox, J Parkinson, F Hussenoeder Social Marketing Quarterly 25 (1), 55-68, 2019 | 44 | 2019 |
| Alcohol warning label awareness and attention: A multi-method study C Pham, S Rundle-Thiele, J Parkinson, S Li Alcohol and Alcoholism 53 (1), 39-45, 2018 | 44 | 2018 |
Rebekah Russell-BennettUniversity of CanberraVerified email at canberra.edu.au
