| The Role of Marketing in Social Media: How Online Consumer Reviews Evolve Y Chen, S Fay, Q Wang Journal of Interactive Marketing 25 (2), 85-94, 2011 | 1136 | 2011 |
| The household bankruptcy decision S Fay, E Hurst, MJ White American Economic Review 92 (3), 706-718, 2002 | 824* | 2002 |
| Probabilistic goods: A creative way of selling products and services S Fay, J Xie Marketing science 27 (4), 674-690, 2008 | 278 | 2008 |
| An empirical study of the impact of nonlinear shipping and handling fees on purchase incidence and expenditure decisions M Lewis, V Singh, S Fay Marketing Science 25 (1), 51-64, 2006 | 266 | 2006 |
| Partial-repeat-bidding in the name-your-own-price channel S Fay Marketing Science 23 (3), 407-418, 2004 | 215 | 2004 |
| Selling an opaque product through an intermediary: The case of disguising one's product S Fay Journal of Retailing 84 (1), 59-75, 2008 | 175 | 2008 |
| The economics of buyer uncertainty: Advance selling vs. probabilistic selling S Fay, J Xie Marketing Science 29 (6), 1040-1057, 2010 | 156 | 2010 |
| Managing service expectations in online markets: a signaling theory of e-tailer pricing and empirical tests D Mitra, S Fay Journal of Retailing 86 (2), 184-199, 2010 | 136 | 2010 |
| Timing of Product Allocation: Using Probabilistic Selling to Enhance Inventory Management S Fay, J Xie Fay, Scott and Jinhong Xie (2014)." Timing of Product Allocation: Using …, 2014 | 73 | 2014 |
| Competitive reasons for the name-your-own-price channel S Fay Marketing Letters 20, 277-293, 2009 | 73 | 2009 |
| Automated strategy searches in an electronic goods market: Learning and complex price schedules CH Brooks, S Fay, R Das, JK MacKie-Mason, JO Kephart, EH Durfee Proceedings of the 1st ACM conference on Electronic commerce, 31-40, 1999 | 69 | 1999 |
| Probabilistic selling vs. markdown selling: Price discrimination and management of demand uncertainty in retailing DH Rice, SA Fay, J Xie International Journal of Research in Marketing 31 (2), 147-155, 2014 | 52 | 2014 |
| Implications of Expected Changes in the Seller's Price in Name-Your-Own-Price Auctions S Fay, J Laran Management science 55 (11), 1783-1796, 2009 | 51 | 2009 |
| The Effect of Probabilistic Selling on the Optimal Product Mix S Fay, J Xie, C Feng Journal of Retailing 91 (3), 451-467, 2015 | 48 | 2015 |
| Store Closings and Retailer profitability: A Contingency Perspective C Feng, S Fay Journal of Retailing 96 (3), 411-433, 2020 | 47 | 2020 |
| Competition between firms that bundle information goods SA Fay, JK MacKie-Mason | 38* | 1999 |
| The role of customer expectations in name-your-own-price markets S Fay, SHS Lee Journal of Business Research 68 (3), 675-683, 2015 | 31* | 2015 |
| The Value of the Structural Power of the Chief Information Officer in Enhancing Forward-Looking Firm Performance C Feng, PC Patel, S Fay Journal of Management Information Systems 38 (3), 765-797, 2021 | 28 | 2021 |
| Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention SH Lee, S Fay Quantitative Marketing and Economics 15, 123-163, 2017 | 28 | 2017 |
| Overbidding in electronic auctions: factors influencing the propensity to overbid and the magnitude of overbidding C Feng, S Fay, K Sivakumar Journal of the Academy of Marketing Science 44 (2), 241-260, 2016 | 28 | 2016 |
