How to make a 29% increase look bigger: The unit effect in option comparisons M Pandelaere, B Briers, C Lembregts Journal of Consumer Research 38 (2), 308-322, 2011 | 236 | 2011 |
Are all units created equal? The effect of default units on product evaluations C Lembregts, M Pandelaere Journal of Consumer Research 39 (6), 1275-1289, 2013 | 85 | 2013 |
Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions C Lembregts, B Van den Bergh Journal of Consumer Research 45 (5), 1051-1067, 2019 | 45 | 2019 |
The role of evaluation mode on the unit effect DR Schley, C Lembregts, E Peters Journal of Consumer Psychology 27 (2), 278-286, 2017 | 35 | 2017 |
Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat C Lembregts, M Pandelaere Journal of Marketing Research 56 (1), 104-122, 2019 | 33* | 2019 |
Numerosity and consumer behavior R Adaval Journal of Consumer Research 39 (5), xi-xiv, 2013 | 30 | 2013 |
" A 20% income increase for everyone?": The effect of relative increases in income on perceived income inequality C Lembregts, M Pandelaere Journal of Economic Psychology 43, 37-47, 2014 | 20 | 2014 |
People weigh Salaries More than Ratios in Judgments of Income Inequality, Fairness, and Demands for Redistribution I Ziano, C Lembregts, M Pandelaere Journal of Economic Psychology 83, 2022 | 10* | 2022 |
Numbers and Units Affect Goal Pursuit Organization and Motivation C Lembregts, J Pena‐Marin Journal of Consumer Psychology 31 (1), 37-54, 2021 | 10 | 2021 |
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors C Lembregts, R Cadario International Journal of Research in Marketing 41 (3), 513-528, 2024 | 3 | 2024 |
Mind over minutes: The effect of task duration consideration on task delay L Chun, C Lembregts, B Van den Bergh Journal of Consumer Psychology 34 (3), 502-509, 2024 | 3 | 2024 |
" Get Lucky, Get Punished": The Effect of Serendipity on the Perception of Innovations C Lembregts, M Pandelaere, G Paolacci Advances in Consumer Research 42, 574-574, 2014 | 2 | 2014 |
Is it as Bad as it Looks? Judgments of Quantitative Scores Depend on their Presentation Format C Lembregts, J Schepers, A De Keyser Journal of Marketing Research 61 (5), 937-954, 2024 | 1 | 2024 |
'I like goods and I want them as soon as possible': the impact of materialism on the time-money trade-off in consumer decisions C Lembregts, M Pandelaere North American Conference (ACR-2010) 38, 2010 | 1 | 2010 |