| Social media: Marketing public relations’ new best friend I Papasolomou, Y Melanthiou Journal of promotion management 18 (3), 319-328, 2012 | 364 | 2012 |
| A contemporary higher education student-choice model for developed countries D Vrontis, A Thrassou, Y Melanthiou Journal of Business Research 60 (9), 979-989, 2007 | 344 | 2007 |
| The use of social network sites as an e-recruitment tool Y Melanthiou, F Pavlou, E Constantinou Journal of Transnational Management 20 (1), 31-49, 2015 | 317 | 2015 |
| Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France H Chebbi, D Yahiaoui, M Sellami, I Papasolomou, Y Melanthiou Journal of Business Research 119, 209-217, 2020 | 118 | 2020 |
| The influence of online and offline brand trust on consumer buying intention C Nosi, T Pucci, Y Melanthiou, L Zanni EuroMed Journal of Business 17 (4), 550-567, 2021 | 65 | 2021 |
| The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector I Papasolomou, Y Melanthiou, A Tsamouridis Journal of Marketing Communications 29 (2), 191-209, 2023 | 60 | 2023 |
| Corporate reputation through strategic corporate social responsibility: Insights from service industry companies M Komodromos, Y Melanthiou Journal of Promotion Management 20 (4), 470-480, 2014 | 44 | 2014 |
| The celebrity chef phenomenon: a (reflective) commentary A Zopiatis, Y Melanthiou International Journal of Contemporary Hospitality Management 31 (2), 538-556, 2019 | 42 | 2019 |
| Website design and development as an effective and efficient promotional tool: A case study in the hotel industry in Cyprus D Vrontis, D Ktoridou, Y Melanthiou Journal of Website Promotion 2 (3-4), 125-139, 2008 | 38 | 2008 |
| Hello Brand, let’s take a selfie N Uzunboylu, Y Melanthiou, I Papasolomou Qualitative Market Research: An International Journal 23 (1), 109-121, 2020 | 33 | 2020 |
| Managing founder-based brand identity during succession E Casprini, Y Melanthiou, T Pucci, L Zanni Journal of Brand Management, 1-14, 2020 | 33 | 2020 |
| The practicable aspect of the omni-channel retailing strategy and its impact on customer loyalty T Christoforou, Y Melanthiou The Synergy of Business Theory and Practice: Advancing the Practical …, 2019 | 29 | 2019 |
| Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products A Iazzi, D Vrontis, O Trio, Y Melanthiou Journal of Transnational Management 21 (2), 84-98, 2016 | 25 | 2016 |
| The new helping the old: Social media as a facilitator for variety seeking in food choices of the grey population S Teerakapibal, Y Melanthiou British Food Journal 122 (1), 272-290, 2020 | 19 | 2020 |
| Retailer loyalty in the online context: The influence of transactional and relational experiences assessment AN Giovanis, Y Melanthiou Journal of Customer Behaviour 16 (1), 35-59, 2017 | 18 | 2017 |
| A value-based transcription of student choices into higher education branding practices Y Melanthiou, A Thrassou, D Vrontis Global Business and Economics Review 19 (2), 121-136, 2017 | 18 | 2017 |
| Is tourism and hospitality education supporting sustainability? G Berjozkina, Y Melanthiou Worldwide Hospitality and Tourism Themes 13 (6), 744-753, 2021 | 17 | 2021 |
| Internal CSR practices within the SME sector in Cyprus from the employees' perspective-challenges and prospects I Papasolomou, H Kountouros, Y Melanthiou Global Business and Economics Review 20 (5-6), 634-649, 2018 | 16 | 2018 |
| Social media uptake in Cyprus-or is it just a new fad? Y Melanthiou, I Papasolomou, M Komodromos International Journal of Technology Marketing 10 (3), 312-325, 2015 | 16 | 2015 |
| Integrating open educational resources to foster serious games and gamification design principles AI Kokkinaki, A Christoforos, Y Melanthiou | 8 | 2015 |
Ioanna PapasolomouProfessor of MarketingVerified email at unic.ac.cy
