| Differentiation or salience A Ehrenberg, N Barnard, J Scriven Journal of Advertising Research 37 (6), 7-15, 1997 | 314 | 1997 |
| Brand loyalty ASC Ehrenberg, J Scriven The Elgar companion to consumer research and economic psychology, 53-63, 1999 | 57 | 1999 |
| Advertising and price A Ehrenberg, J Scriven, N Barnard Journal of Advertising Research 37 (3), 27-36, 1997 | 43 | 1997 |
| Consistent consumer responses to price changes J Scriven, A Ehrenberg Australasian Marketing Journal 12 (3), 21-39, 2004 | 36 | 2004 |
| Justifying our advertising budgets ASC Ehrenberg, N Barnard, JA Scriven Marketing and Research Today 25 (1), 38-44, 1997 | 31 | 1997 |
| When ‘significant’is not significant R Kennedy, J Scriven, M Nenycz-Thiel International Journal of Market Research 56 (5), 591-607, 2014 | 29 | 2014 |
| New brand extensions: patterns of success and failure J Singh, J Scriven, M Clemente, W Lomax, M Wright Journal of Advertising Research 52 (2), 234-242, 2012 | 29 | 2012 |
| Added values or propensities to buy?: A look at the role of advertisements in people's lives A Ehrenberg, J Scriven Admap 32, 36-40, 1997 | 26 | 1997 |
| The competitive landscape for leisure: Why wide appeal matters J Scriven, DPB Yabar, M Clemente, D Bennett International Journal of Market Research 57 (2), 277-298, 2015 | 24 | 2015 |
| A discussion of Dirichlet deviations J Scriven, J Bound Vol. CD of proceedings. Wellington, New Zealand: School of Marketing and …, 2004 | 23 | 2004 |
| Buying brands at both regular price and on promotion over time J Scriven, M Clemente, J Dawes, G Trinh, B Sharp Australasian marketing journal 25 (4), 252-260, 2017 | 22 | 2017 |
| Making sense of common Dirichlet deviations J Scriven, J Bound, C Graham Australasian Marketing Journal 25 (4), 294-308, 2017 | 21 | 2017 |
| Patterns of response to price changes J Scriven, A Ehrenberg Proceedings of the ANZMAC (Australian and New Zealand Marketing Academy …, 1999 | 16 | 1999 |
| Understanding how brands compete: a guide to duplication of purchase analysis J Scriven, N Danenberg Report 53 for Corporate Supporters, 2010 | 12 | 2010 |
| Advertising is publicity not persuasion ASC Ehrenberg, NR Barnard, JA Scriven South Bank University, 1998 | 12 | 1998 |
| Brand loyalty under the microscope A Ehrenberg, J Scriven Economics and Business Education 4, 155-160, 1996 | 12 | 1996 |
| Differentiation or Salience N Barnard, A Ehrenberg, J Scriven Journal of Advertising Research 37 (6), 45-63, 1997 | 8 | 1997 |
| The Ehrenberg legacy: Lessons in buying behavior, television, brand perception, advertising, and pricing J Scriven, G Goodhardt Journal of Advertising Research 52 (2), 198-202, 2012 | 6 | 2012 |
| Armed to the Teeth-An Exercise in Understanding Buyer Behaviour-Part A and Answers to Part A ASC Ehrenberg, M Uncles, D Carrie, J Scriven London, South Bank University, 2000 | 6 | 2000 |
| Polygame Markentreue A Ehrenberg, J Scriven Brandmeyer, Klaus/Deichsel, Alexander (1999), 183-191, 1999 | 6 | 1999 |
