Marketing management P Kotler Pearson Education India, 2009 | 90120 | 2009 |
Marketing management 12e P Kotler, KL Keller New Jersey 143, 2006 | 32365* | 2006 |
Conceptualizing, measuring, and managing customer-based brand equity KL Keller Journal of marketing 57 (1), 1-22, 1993 | 31064 | 1993 |
Strategic brand management: Building, measuring, and managing brand equity KL Keller, MG Parameswaran, I Jacob Pearson Education India, 2010 | 27794 | 2010 |
Administração de marketing KL Keller, A Cherney Bookman Editora, 2024 | 20117 | 2024 |
Dirección de marketing P Kotler, KL Keller Pearson educación, 2006 | 15988 | 2006 |
Marketing management: The millennium edition P Kotler Prentice hall, 2000 | 8695 | 2000 |
Marketing for hospitality and tourism P Kotler, JT Bowen, JC Makens, S Baloglu Pearson, 2017 | 8433 | 2017 |
Marketing Management PKKL Keller | 8099* | 2009 |
Consumer evaluations of brand extensions DA Aaker, KL Keller Journal of marketing 54 (1), 27-41, 1990 | 7084 | 1990 |
Manajemen pemasaran, edisi 13 P Kotler, KL Keller Jakarta: Erlangga 14, 178-179, 2009 | 5250 | 2009 |
Brands and branding: Research findings and future priorities KL Keller, DR Lehmann Marketing science 25 (6), 740-759, 2006 | 4555 | 2006 |
Building customer-based brand equity: A blue print for creating strong brands KL Keller | 4252 | 2001 |
Brand Synthesis: The Multidimensionality of Brand Knowledge KL Keller Journal of Consumer Research, 2003 | 4109 | 2003 |
Manajemen Pemasaran edisi 13 jilid 2 P Kotler, KL Keller Erlangga, 2021 | 3557 | 2021 |
Manajemen pemasaran edisi ketiga belas P Kotler, KL Keller Jakarta: erlangga 64, 2009 | 3101* | 2009 |
A Framework for Marketing Management PKKL Keller | 3083* | |
Marketing para o século XXI P Kotler, KL Keller Pearson Prentice Hall, 2006 | 2978 | 2006 |
Building strong brands in a modern marketing communications environment KL Keller The evolution of integrated marketing communications, 65-81, 2013 | 2669 | 2013 |
The effects of sequential introduction of brand extensions KL Keller, DA Aaker Journal of marketing research 29 (1), 35-50, 1992 | 2647 | 1992 |