Stereotyping global brands: is warmth more important than competence? Ž Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos Journal of Business Research 104, 614-621, 2019 | 123 | 2019 |
Do brand warmth and brand competence add value to consumers? A stereotyping perspective Ž Kolbl, A Diamantopoulos, M Arslanagic-Kalajdzic, V Zabkar Journal of Business Research 118, 346-362, 2020 | 81 | 2020 |
The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer A Diamantopoulos, I Szőcs, A Florack, Ž Kolbl, M Egger International Marketing Review 38 (6), 1143-1165, 2021 | 21 | 2021 |
Brand revitalization: Don’t let your brands turn into sleepyheads Z Kolbl, M Konecnik Ruzzier, T Kolar Central european business review 4 (2), 5-11, 2015 | 21 | 2015 |
BRAND STEREOTYPES: APPLICATION AND TRANSFER Ž Kolbl | 1 | 2020 |
Identifikacija porabnikov z blagovno znamko: vloga porabnikove potrebe po edinstvenosti in vloga porabniških stereotipov Ž Kolbl, S Saračević Economic and Business Review 22 (4), 4, 2020 | | 2020 |
THE MEDIATING ROLES OF PERCEIVED VALUE AND RISK ON GLOBAL BRAND PURCHASE: EVIDENCE FROM TWO EUROPEAN COUNTRIES Ž Kolbl, M Arslanagic-Kalajdzic, A Diamantopoulos, V Žabkar 2018 Global Marketing Conference at Tokyo, 584-584, 2018 | | 2018 |