Nirmalya Kumar
Nirmalya Kumar
Lee Kong Chian Professor of Marketing, Singapore Management University
Verified email at - Homepage
Cited by
Cited by
Conducting interorganizational research using key informants
N Kumar, LW Stern, JC Anderson
Academy of management journal 36 (6), 1633-1651, 1993
The effects of perceived interdependence on dealer attitudes
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (3), 348-356, 1995
The effects of supplier fairness on vulnerable resellers
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (1), 54-65, 1995
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
I Geyskens, JBEM Steenkamp, LK Scheer, N Kumar
International Journal of research in marketing 13 (4), 303-317, 1996
A meta-analysis of satisfaction in marketing channel relationships
I Geyskens, JBEM Steenkamp, N Kumar
Journal of marketing Research 36 (2), 223-238, 1999
The power of trust in manufacturer-retailer relationships
N Kumar
Harvard business review 74 (6), 92, 1996
Learning orientation, working smart, and effective selling
H Sujan, BA Weitz, N Kumar
Journal of marketing 58 (3), 39-52, 1994
Generalizations about trust in marketing channel relationships using meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
International Journal of Research in marketing 15 (3), 223-248, 1998
Make, buy, or ally: a meta-analysis of transaction cost theory
I Geyskens, JBEM Steenkamp, N Kumar
Academy of Management Journal 49 (3), 519-543, 2006
Private label strategy: How to meet the store brand challenge
N Kumar
Harvard Business Review Press, 2007
From market driven to market driving
N Kumar, L Scheer, P Kotler
European management journal 18 (2), 129-142, 2000
Examining the impact of destructive acts in marketing channel relationships
JD Hibbard, N Kumar, LW Stern
Journal of marketing research 38 (1), 45-61, 2001
Do suppliers benefit from collaborative relationships with large retailers? An empirical investigation of efficient consumer response adoption
D Corsten, N Kumar
Journal of Marketing 69 (3), 80-94, 2005
Assessing reseller performance from the perspective of the supplier
N Kumar, LW Stern, RS Achrol
Journal of marketing research 29 (2), 238-253, 1992
Interdependence, punitive capability, and the reciprocation of punitive actions in channel relationships
N Kumar, LK Scheer, JBEM Steenkamp
Journal of Marketing Research 35 (2), 225-235, 1998
The nature and consequences of marketing channel intermediary commitment
N Kumar, JD Hibbard, LW Stern
(No Title), 1994
Value merchants
JC Anderson, Nirmalya. Kumar, JA Narus
Harvard Business School Press, 2007
Reactions to perceived inequity in US and Dutch interorganizational relationships
LK Scheer, N Kumar, JBEM Steenkamp
Academy of Management Journal 46 (3), 303-316, 2003
Marketing as Strategy: Understanding the CEO's Agenda for driving Growth and Innovation
N Kumar
Harvard Business Press, 2004
Kill a brand, keep a customer
N Kumar
Harvard business review 81 (12), 86, 2003
The system can't perform the operation now. Try again later.
Articles 1–20