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Isaac Dinner
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Partitioning default effects: why people choose not to choose.
I Dinner, EJ Johnson, DG Goldstein, K Liu
Journal of Experimental Psychology: Applied 17 (4), 332, 2011
4302011
Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising
IM Dinner, HJ Van Heerde, SA Neslin
Journal of Marketing Research 51 (5), 527-545, 2014
4282014
Engaging the unengaged customer: The value of a retailer mobile app
HJ van Heerde, IM Dinner, SA Neslin
International Journal of Research in Marketing 36 (3), 420-438, 2019
1272019
Creating customer engagement via mobile apps: How app usage drives purchase behavior
IM Dinner, HJ Van Heerde, S Neslin
Tuck School of Business Working Paper, 2015
542015
Psychic distance and performance of MNCs during marketing crises
IM Dinner, T Kushwaha, JBEM Steenkamp
Journal of International Business Studies 50, 339-364, 2019
512019
Driving online and offline sales: The cross-channel effects of digital versus traditional advertising
IM Dinner, HJ Van Heerde, S Neslin
Tuck School of Business Working Paper, 2011
402011
The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment
S Lu, K Rajavi, IM Dinner
Marketing Science 40 (3), 548-568, 2021
372021
Value implications of corporate branding in mergers
N Mizik, J Knowles, IM Dinner
Available at SSRN 1756368, 2011
142011
Why fusing company identities can add value
J Knowles, I Dinner, N Mizik
Harvard Business Review 26, 2011
122011
The Unappreciated value of marketing: the moderating role of changes in marketing and r&d spending on valuation of earnings reports
I Dinner, N Mizik, D Lehmann
MSI Working Paper, 2009
122009
Too far to walk: Using retailer mobile app to engage distant customers
H Van Heerde, I Dinner, SA Neslin
International Journal of Research in Marketing 36 (3), 420, 2019
92019
A fairly mechanical method for policy innovation
DG Goldstein, IM Dinner
Encouraging Sustainable Behavior, 55-68, 2013
52013
The Ripple Effect of Firm-Generated Content on New Movie Releases
S Lu, I Dinner, R Grewal
Journal of Marketing Research 60 (5), 908-931, 2023
22023
The Interpretation of Marketing Actions and Communications by the Financial Markets
IM Dinner
COLUMBIA UNIVERSITY, 2011
22011
EXPRESS: The Ripple Effect of Firm-Generated Content on New Movie Releases
S Lu, I Dinner, R Grewal
Journal of Marketing Research, 00222437221143066, 2022
2022
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