| An expanded servicescape perspective MS Rosenbaum, C Massiah Journal of Service Management 22 (4), 471-490, 2011 | 756 | 2011 |
| When customers receive support from other customers: exploring the influence of intercustomer social support on customer voluntary performance MS Rosenbaum, CA Massiah Journal of Service Research 9 (3), 257-270, 2007 | 618 | 2007 |
| Community identification increases consumer-to-consumer helping, but not always Z Johnson, C Massiah, J Allan Journal of Consumer Marketing 30 (2), 121-129, 2013 | 69 | 2013 |
| An investigation of trust, satisfaction, and commitment on repurchase intentions in professional services MS Rosenbaum, C Massiah, DW Jackson Jr Services Marketing Quarterly 27 (3), 115-135, 2006 | 67 | 2006 |
| Explaining student interaction and satisfaction: An empirical investigation of delivery mode influence ZS Johnson, R Cascio, CA Massiah Marketing Education Review 24 (3), 227-238, 2014 | 48 | 2014 |
| The restorative potential of senior centers M S. Rosenbaum, J C. Sweeney, C Massiah Managing Service Quality 24 (4), 363-383, 2014 | 41 | 2014 |
| Triggers of extraordinary experiences within a sub-cultural consumption event J Allen, C Massiah, R Cascio, Z Johnson ACR North American Advances, 2008 | 12 | 2008 |
| An exploratory analysis of social commonalities and subjective discounts MS Rosenbaum, C Massiah, R Wozniak International Journal of Retail & Distribution Management 41 (9), 671-687, 2013 | 11 | 2013 |
| Successfully supersizing marketing instruction: a comparison study of instructional delivery modes for principles of marketing to mega-class sizes CA Massiah, R Perren, RE Michaels Atlantic Marketing Journal 3 (2), 5, 2014 | 2 | 2014 |
| Consumer Citizenship Behavior: The Effects of Social Identification on Interpersonal Helping Behavior Among Consumers J Allen, C Massiah, Z Johnson, K Bowman ACR North American Advances, 2011 | 2 | 2011 |
| When I grow up: The moderating role of aspiration in intergenerational code-switching S Lee, C Massiah ACR North American Advances, 2008 | 2 | 2008 |
| You and me make we: An exploration of consumer nested identities CA Massiah Arizona State University, 2007 | 1 | 2007 |
| Allow the Waves to do Their Work C Massiah | | 2017 |
| It's Time to Spring Clean Your Closets—and Personal Relationships C Massiah | | 2017 |
| Relationships That Have Roots Are the Anchors in Our Lives C Massiah | | 2017 |
| Learning From a Complex Communications Experiment in My Own Home C Massiah | | 2017 |
| We All Should Strive To Be the Palm in the Storm C Massiah | | 2016 |
| Flight Emergency Advice Works Just as Well Back on the Ground C Massiah | | 2016 |
| An Exploratory Study of the Role of Employee Skin Tone on Customer Evaluations K Cowart, C Massiah, K Lehnert ACR North American Advances, 2013 | | 2013 |
| ASSESSING THE EFFECTS OF EXTRAORDINARY EXPERIENCES AND SOCIAL IDENTIFICATION ON BIKERS’SUB-CULTURAL VALUES C Massiah, J Allen, Z Johnson, HJ Heo, B Marshall The Proceedings of the Society for Consumer Psychology 2008 Winter …, 2008 | | 2008 |
Mark S. RosenbaumHawaii Pacific UniversityVerified email at hpu.edu
Mark S. RosenbaumHawaii Pacific UniversityVerified email at hpu.edu