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Olga Novikova
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Cited by
Cited by
Year
Empirical analysis of consumer purchase behavior: interaction between state dependence and sensitivity to marketing-mix variables
O Novikova, D Potapov
Journal of Promotion Management 24 (1), 25-38, 2018
22018
What affects brand equity: the precise measurement with consumer choice model
N Kochkina, O Novikova, D Potapov
Higher School of Economics Research Paper No. WP BRP 26, 2014
2014
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Articles 1–2